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1. Performance Metrics: Specific KPIs and performance measurement criteria, used when the client requires quantifiable success metrics

2. Social Media Management: Detailed terms for social media account management and content creation, included when social media is a key service component

3. Data Protection and Privacy: Specific provisions for handling personal data and ensuring privacy compliance, required when handling customer data

4. Exclusivity: Terms restricting the agency from working with competing clients, included when exclusive service is required

5. International Marketing: Additional provisions for cross-border marketing activities, needed when targeting international markets

6. Crisis Management: Procedures for handling PR crises and emergency communications, important for high-profile clients

7. Influencer Marketing: Terms governing influencer partnerships and responsibilities, included when influencer marketing is part of the scope

8. Agency of Record: Additional terms when the agency serves as the primary marketing partner, used for comprehensive service relationships

1. Schedule A - Scope of Services: Detailed breakdown of all marketing services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive fee breakdown, including retainer fees, project fees, and additional costs

3. Schedule C - Key Personnel: List of key team members from both parties responsible for contract execution

4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule E - Approval Matrix: Detailed workflow for campaign approvals and responsible stakeholders

6. Schedule F - Performance Metrics: Specific KPIs, reporting requirements, and measurement methodologies

7. Appendix 1 - Creative Brief Template: Standard template for submitting new marketing requests

8. Appendix 2 - Reporting Templates: Standard formats for regular performance and campaign reporting