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1. Parties: Identification of the Agency and Client, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief introduction of both parties' businesses
3. Definitions: Key terms used throughout the agreement, including marketing-specific terminology
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Renewal: Duration of the agreement and renewal terms
6. Agency Obligations: Specific responsibilities and commitments of the marketing agency
7. Client Obligations: Client's responsibilities, including provision of materials and approvals
8. Approval Process: Procedures for submitting and approving marketing materials
9. Fees and Payment Terms: Compensation structure, payment schedule, and expenses
10. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative content
11. Confidentiality: Protection of confidential information and trade secrets
12. Performance Metrics: KPIs and measurement criteria for marketing campaigns
13. Compliance with Laws: Adherence to UAE marketing regulations and industry standards
14. Termination: Conditions and process for ending the agreement
15. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Digital Marketing Services: Specific provisions for digital marketing, social media, and online campaigns
2. Traditional Marketing Services: Specific provisions for print, TV, radio, and outdoor advertising
3. Crisis Management: Procedures for handling marketing-related crises or reputation management
4. Exclusivity: Terms regarding exclusive service provision and non-compete clauses
5. International Marketing: Provisions for cross-border marketing activities
6. Influencer Marketing: Terms specific to engaging with social media influencers
7. Agency Team: Details of key team members and their roles
8. Subcontracting: Terms for engaging third-party service providers
9. Data Protection: Specific provisions for handling personal data in marketing activities
10. Marketing Budget: Detailed budget allocation and management procedures
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3 - Service Level Agreement: Performance standards and response times
4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers
5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines
6. Appendix A - Campaign Calendar: Planned marketing activities and timeline
7. Appendix B - Reporting Templates: Standard formats for performance reporting
8. Appendix C - Approval Workflow: Detailed process flow for content approval
Retail
E-commerce
Real Estate
Healthcare
Financial Services
Technology
Hospitality
Consumer Goods
Automotive
Education
Fashion
Food and Beverage
Entertainment
Telecommunications
Professional Services
Legal
Marketing
Procurement
Finance
Communications
Brand Management
Digital Marketing
Creative Services
Business Development
Operations
Compliance
Media Planning
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Account Director
Creative Director
Legal Counsel
Procurement Manager
Contract Manager
Business Development Manager
Communications Manager
Media Planning Manager
Agency Relations Manager
Marketing Operations Manager
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