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The Marketing Agency Agreement is essential for businesses operating in Saudi Arabia who wish to engage professional marketing services while ensuring compliance with local laws and regulations. This document is particularly relevant in the context of Saudi Arabia's evolving commercial landscape and Vision 2030 initiatives, which have created new opportunities for marketing activities while maintaining strict regulatory oversight. The agreement covers comprehensive aspects of the agency-client relationship, including traditional and digital marketing services, content approval processes, compensation structures, and compliance with Saudi Arabian commercial agency laws and advertising regulations. It is designed to protect both parties' interests while facilitating effective marketing operations within the Kingdom's legal framework, addressing crucial elements such as local content requirements, cultural sensitivities, and Sharia compliance.

1. Parties: Identification of the principal company and the marketing agency, including their registered addresses and commercial registration details

2. Background: Context of the agreement and brief description of the parties' business activities

3. Definitions: Key terms used throughout the agreement, including specific marketing terminology and local regulatory references

4. Appointment and Scope of Services: Clear definition of the agency's appointment and detailed scope of marketing services to be provided

5. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination

6. Agency's Obligations: Detailed responsibilities of the marketing agency, including compliance with local regulations and cultural requirements

7. Principal's Obligations: Responsibilities of the principal company, including provision of materials and approvals

8. Approval Process: Procedures for reviewing and approving marketing materials and campaigns

9. Fees and Payment Terms: Compensation structure, payment schedule, and currency specifications

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and campaigns

11. Confidentiality: Protection of confidential information and trade secrets

12. Compliance with Laws: Specific references to Saudi Arabian marketing and advertising regulations

13. Representations and Warranties: Standard warranties and specific representations regarding compliance with local laws

14. Limitation of Liability: Scope of liability and indemnification provisions

15. Force Majeure: Events excusing performance, including local context considerations

16. Governing Law and Jurisdiction: Application of Saudi Arabian law and dispute resolution mechanisms

17. General Provisions: Standard boilerplate clauses adapted to Saudi Arabian legal requirements