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The Media Agency Agreement is essential for businesses operating in Saudi Arabia who wish to engage professional media planning and buying services. This document is particularly important given Saudi Arabia's unique regulatory environment and specific requirements for media content and advertising. The agreement establishes the framework for the agency relationship, covering crucial aspects such as service scope, compensation models, content approval processes, and compliance with Islamic principles and local media laws. It's typically used when a company needs to outsource its media planning, buying, and management to a specialized agency, ensuring clear responsibilities, performance metrics, and protection of both parties' interests. The agreement must comply with Saudi Arabian Commercial Agencies Law and media regulations, making it distinct from media agency agreements in other jurisdictions.

1. Parties: Identification of the Principal and the Media Agency, including registration details and addresses

2. Background: Context of the agreement and brief description of the parties' business activities

3. Definitions: Definitions of key terms used throughout the agreement, including specific media-related terminology

4. Appointment and Scope: Formal appointment of the agency and detailed description of media services to be provided

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Agency Obligations: Detailed responsibilities of the media agency, including compliance with local regulations

7. Principal's Obligations: Responsibilities of the principal, including provision of materials and information

8. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

9. Compliance with Laws: Obligations to comply with Saudi media laws, content restrictions, and Islamic principles

10. Intellectual Property Rights: Ownership and usage rights of media content and materials

11. Confidentiality: Protection of confidential information and trade secrets

12. Representations and Warranties: Standard warranties regarding capacity, authority, and service quality

13. Limitation of Liability: Limits on parties' liability and indemnification provisions

14. Termination: Grounds for termination and post-termination obligations

15. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law