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The Digital Advertising Contract serves as a crucial legal framework for businesses engaging in online advertising activities within the Philippine jurisdiction. This document is essential when a company wishes to engage professional digital advertising services for promoting their products or services across digital platforms. The contract incorporates requirements from Philippine legislation including the E-Commerce Act, Data Privacy Act, and Consumer Protection laws, while addressing modern digital advertising needs such as social media marketing, search engine advertising, and programmatic advertising. It provides comprehensive coverage of service specifications, performance metrics, data handling protocols, and intellectual property rights, ensuring both parties have clear understanding of their obligations and deliverables in the digital advertising relationship.

1. Parties: Identifies the advertising agency/service provider and the client, including their complete legal names, addresses, and registration details

2. Background: Explains the context of the agreement, including the client's advertising needs and the agency's expertise in digital advertising services

3. Definitions: Defines key terms used throughout the contract, including technical digital advertising terminology, metrics, and platform-specific terms

4. Scope of Services: Details the specific digital advertising services to be provided, including platforms, campaign types, and deliverables

5. Campaign Objectives and Metrics: Specifies the agreed-upon performance indicators, target audience, and measurement criteria

6. Payment Terms: Outlines the fee structure, payment schedule, and any performance-based compensation arrangements

7. Data Protection and Privacy: Addresses compliance with Philippine Data Privacy Act and handling of customer data

8. Intellectual Property Rights: Defines ownership and usage rights for all creative content and advertising materials

9. Term and Termination: Specifies the duration of the agreement and conditions for termination

10. Confidentiality: Outlines the handling of confidential information between parties

11. Warranties and Indemnifications: States the guarantees provided by both parties and liability provisions

12. Governing Law and Dispute Resolution: Specifies Philippine law as governing law and outlines dispute resolution procedures