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Digital Advertising Contract

Digital Advertising Contract Template for United Arab Emirates

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Key Requirements PROMPT example:

Digital Advertising Contract

I need a Digital Advertising Contract for my UAE-based e-commerce company to engage a digital marketing agency for managing our social media advertising and Google Ads campaigns starting March 2025, with specific provisions for performance-based pricing and data privacy compliance.

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Document background
The Digital Advertising Contract is essential for businesses operating in the UAE's growing digital marketing landscape. This document is typically used when engaging professional digital advertising services, whether through agencies or direct service providers. It addresses the complexities of modern digital advertising while ensuring compliance with UAE's strict regulatory framework, including data protection laws, electronic media regulations, and consumer protection requirements. The contract covers various digital advertising channels including social media, programmatic advertising, and online campaigns, while incorporating necessary safeguards for intellectual property rights and data privacy. It's particularly relevant given the UAE's increasing focus on digital transformation and the need for clear, compliant advertising agreements in the digital space.
Suggested Sections

1. Parties: Identification of the advertising agency/service provider and the client, including their registered addresses and legal status

2. Background: Context of the agreement and brief overview of the digital advertising services to be provided

3. Definitions: Detailed definitions of technical terms, advertising metrics, and key contract terminology

4. Scope of Services: Detailed description of digital advertising services, platforms, and campaigns to be executed

5. Term and Renewal: Duration of the contract and conditions for renewal or extension

6. Payment Terms: Fee structure, payment schedule, and billing procedures

7. Performance Metrics: KPIs, reporting requirements, and success metrics for campaigns

8. Intellectual Property Rights: Ownership and usage rights of creative materials, content, and campaign assets

9. Data Protection and Privacy: Compliance with UAE data protection laws and handling of personal data

10. Confidentiality: Protection of confidential information and trade secrets

11. Compliance with Laws: Adherence to UAE advertising regulations and digital content laws

12. Termination: Conditions and procedures for contract termination

13. Dispute Resolution: Process for resolving disputes under UAE law

14. General Provisions: Standard legal provisions including notices, amendments, and governing law

Optional Sections

1. Social Media Advertising: Specific terms for social media platform advertising, used when services include social media campaigns

2. Programmatic Advertising: Terms specific to programmatic advertising services, included when automated ad buying is part of the service

3. Influencer Marketing: Terms governing influencer collaboration and compliance with UAE influencer regulations

4. Content Creation: Terms for creation and approval of advertising content, when content creation is included

5. Third-Party Platforms: Terms governing the use of third-party advertising platforms and tools

6. Performance Marketing: Specific terms for performance-based advertising campaigns

7. Agency of Record: Additional terms when the agency serves as the primary advertising partner

8. Crisis Management: Procedures for handling advertising-related crises or controversies

Suggested Schedules

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, campaigns, and deliverables

2. Schedule B - Fee Structure: Comprehensive pricing, commission rates, and payment terms

3. Schedule C - Campaign Specifications: Technical specifications for different advertising campaigns

4. Schedule D - Performance Metrics: Detailed KPIs and measurement methodologies

5. Schedule E - Approved Platforms: List of approved advertising platforms and channels

6. Schedule F - Creative Guidelines: Brand guidelines and creative specifications

7. Appendix 1 - Compliance Checklist: Checklist ensuring compliance with UAE advertising regulations

8. Appendix 2 - Data Processing Agreement: Specific terms for handling personal data in compliance with UAE law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions












































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Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Real Estate

Hospitality

Automotive

Education

Consumer Goods

Professional Services

Entertainment

Travel and Tourism

Telecommunications

Food and Beverage

Relevant Teams

Marketing

Digital

Legal

Procurement

Commercial

Operations

Finance

Compliance

Brand Management

Creative Services

Media Planning

Business Development

Content Creation

Analytics

Relevant Roles

Marketing Director

Digital Marketing Manager

Chief Marketing Officer

Advertising Manager

Media Buyer

Digital Strategy Director

Content Marketing Manager

Social Media Manager

Brand Manager

Performance Marketing Manager

Legal Counsel

Procurement Manager

Commercial Director

Business Development Manager

Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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