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Digital Advertising Contract

Digital Advertising Contract Template for Canada

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Key Requirements PROMPT example:

Digital Advertising Contract

"I need a Digital Advertising Contract for my tech startup engaging a marketing agency to handle all our social media advertising and content creation, including monthly performance reporting and data privacy compliance under Canadian law."

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Document background
The Digital Advertising Contract serves as a crucial legal framework for businesses engaging in online advertising activities within Canada. This document is essential when establishing a formal relationship between advertising service providers and clients seeking to promote their products or services through digital channels. The contract addresses key aspects such as campaign management, performance metrics, data protection, and compliance with Canadian regulations including PIPEDA, CASL, and the Competition Act. It's particularly relevant in today's digital-first marketplace where businesses increasingly rely on online advertising channels and need to ensure their activities are properly governed and protected while maintaining compliance with Canadian legal requirements.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including full legal names and addresses

2. Background: Context of the agreement and brief description of the services to be provided

3. Definitions: Key terms used throughout the contract, including technical digital advertising terminology

4. Scope of Services: Detailed description of digital advertising services to be provided, including platforms, formats, and campaign types

5. Campaign Specifications: Specific details about advertising campaigns, including timeline, target audience, and delivery requirements

6. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms

7. Performance Metrics: Key performance indicators (KPIs) and measurement criteria for campaign success

8. Data Protection and Privacy: Compliance with PIPEDA and other privacy laws, data handling procedures

9. Intellectual Property Rights: Ownership and usage rights of creative materials, advertisements, and campaign assets

10. Confidentiality: Protection of sensitive business information and campaign data

11. Term and Termination: Duration of the agreement and conditions for termination

12. General Terms: Standard contract clauses including governing law, dispute resolution, and force majeure

Optional Sections

1. Agency Relationship: Define relationship when advertising agency acts on behalf of client with third parties

2. Third-Party Platforms: Terms relating to use of specific advertising platforms (Google Ads, Facebook, etc.)

3. Content Creation: Terms for creation of advertising content if included in services

4. Brand Guidelines: Client's branding requirements and usage guidelines if applicable

5. Social Media Management: Terms specific to social media advertising if included

6. Programmatic Advertising: Specific terms for automated ad buying if applicable

7. Compliance with CASL: Detailed anti-spam compliance terms if email marketing is included

Suggested Schedules

1. Schedule A - Service Level Agreement: Detailed specifications of service levels, response times, and performance standards

2. Schedule B - Fee Schedule: Detailed breakdown of all fees, charges, and payment terms

3. Schedule C - Campaign Specifications: Technical details of advertising campaigns, including targeting parameters and creative specifications

4. Schedule D - Reporting Templates: Format and frequency of performance reports and analytics

5. Appendix 1 - Data Processing Agreement: Detailed terms for handling personal data in compliance with privacy laws

6. Appendix 2 - Platform-Specific Terms: Terms and conditions specific to each advertising platform being used

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses

























Relevant Industries

Advertising and Marketing

E-commerce

Retail

Technology

Media and Entertainment

Financial Services

Healthcare

Education

Professional Services

Consumer Goods

Telecommunications

Travel and Tourism

Relevant Teams

Legal

Marketing

Digital Advertising

Compliance

Procurement

Business Development

Account Management

Digital Strategy

Media Planning

Creative Services

Relevant Roles

Marketing Director

Digital Marketing Manager

Advertising Manager

Legal Counsel

Compliance Officer

Chief Marketing Officer

Business Development Manager

Account Manager

Digital Campaign Manager

Media Buyer

Contract Administrator

Procurement Manager

Digital Strategy Director

Agency Relations Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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