Simple Advertising Agreement

Simple Advertising Agreement Template for Philippines

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Key Requirements PROMPT example:

"I need a Simple Advertising Agreement for my retail company to engage an advertising agency for a six-month television and print media campaign starting March 2025, with a focus on protecting our intellectual property rights and including clear approval processes for all advertising materials."

Document background

This Simple Advertising Agreement is designed for use in the Philippine market when establishing a formal relationship between an advertiser and an advertising service provider. The document is particularly suitable for businesses seeking to engage advertising services while maintaining compliance with Philippine legislation, including the Consumer Act, Intellectual Property Code, and Ad Standards Council regulations. It covers essential aspects such as service scope, payment terms, approval processes, and intellectual property rights, while being adaptable to various advertising mediums including traditional, digital, and social media platforms. The agreement is structured to protect both parties' interests while facilitating efficient campaign execution in accordance with Philippine business practices and legal requirements.

Suggested Sections

1. Parties: Identification of the advertiser and the advertising agency/service provider, including full legal names and addresses

2. Background: Brief context of the advertising arrangement and the parties' intention to enter into an advertising agreement

3. Definitions: Key terms used throughout the agreement, including advertising materials, campaign, media platforms, and deliverables

4. Scope of Services: Detailed description of advertising services to be provided, including type of advertising, platforms, and campaign objectives

5. Approval Process: Steps and timeframes for client approval of advertising materials and campaigns

6. Payment Terms: Fee structure, payment schedule, and invoicing requirements

7. Intellectual Property Rights: Ownership and usage rights of creative materials, existing IP, and newly created content

8. Confidentiality: Protection of confidential information shared during the advertising relationship

9. Term and Termination: Duration of the agreement and conditions for termination

10. Representations and Warranties: Parties' assurances regarding authority, compliance with laws, and advertising standards

11. Limitation of Liability: Extent of parties' liability and any liability caps

12. General Provisions: Standard clauses including notices, amendments, governing law, and dispute resolution

Optional Sections

1. Digital Advertising Provisions: Specific terms for digital advertising campaigns, including online metrics and performance standards

2. Media Buying Services: Terms specific to media purchasing and placement services if included

3. Content Creation: Detailed terms for creation of advertising content if part of the scope

4. Social Media Management: Terms for social media advertising and management if included

5. Performance Metrics: Specific KPIs and performance measurement criteria

6. Third-Party Contractors: Terms governing use of subcontractors or third-party service providers

7. Data Protection: Additional provisions for handling personal data in advertising campaigns

8. Force Majeure: Provisions for unforeseen circumstances affecting campaign delivery

Suggested Schedules

1. Schedule A - Advertising Services Description: Detailed scope of advertising services, including specific deliverables and timelines

2. Schedule B - Fee Schedule: Detailed breakdown of fees, charges, and payment terms

3. Schedule C - Campaign Timeline: Specific timeline for campaign execution and deliverables

4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines

5. Appendix 1 - Approval Forms: Standard forms for campaign and content approval processes

6. Appendix 2 - Media Placement Schedule: Detailed media placement plans and schedules if applicable

7. Appendix 3 - Technical Specifications: Technical requirements for advertising materials across different platforms

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Consumer Goods

Financial Services

Technology

Entertainment

Food and Beverage

Healthcare

Real Estate

Telecommunications

Automotive

Education

Tourism and Hospitality

Relevant Teams

Marketing

Legal

Procurement

Business Development

Brand Management

Corporate Communications

Digital Marketing

Creative Services

Media Planning

Compliance

Finance

Operations

Relevant Roles

Marketing Director

Advertising Manager

Brand Manager

Chief Marketing Officer

Marketing Coordinator

Media Buyer

Creative Director

Account Executive

Business Development Manager

Communications Manager

Digital Marketing Manager

Legal Counsel

Procurement Manager

Contract Administrator

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Authors

Alex Denne

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