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Contract For Marketing Services Template for Philippines

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Key Requirements PROMPT example:

Contract For Marketing Services

"I need a Contract For Marketing Services for my e-commerce startup in Manila, focusing primarily on digital marketing and social media management, with strict data privacy provisions and performance-based compensation structure."

Document background
The Contract For Marketing Services is a crucial document used when a business in the Philippines engages a professional marketing agency to handle its marketing and advertising activities. This agreement is essential in today's digital age where marketing services have become increasingly complex and regulated. The document ensures compliance with Philippine laws including the Consumer Act, Data Privacy Act, and E-Commerce Act, while clearly defining the responsibilities of both parties. It typically includes detailed provisions for various marketing channels (digital, traditional, social media), performance metrics, intellectual property rights, and data protection protocols. The agreement is particularly important given the strict advertising regulations in the Philippines and the need to protect both the client's brand and the agency's creative interests.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency) and the client, including their complete legal names, addresses, and registration details

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of marketing services to be provided, including specific deliverables and campaigns

5. Term and Timelines: Duration of the agreement and key delivery dates

6. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing procedures

7. Obligations of the Service Provider: Marketing agency's responsibilities, commitments, and service standards

8. Client Obligations: Client's responsibilities, including provision of materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative content

10. Confidentiality: Protection of confidential information and trade secrets

11. Data Protection: Compliance with Philippine Data Privacy Act and data handling procedures

12. Representations and Warranties: Parties' assurances regarding their capacity and service quality

13. Termination: Conditions and procedures for ending the agreement

14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for marketing campaigns - include when performance-based compensation is involved

2. Social Media Management: Specific terms for social media marketing services - include when social media management is part of the scope

3. Influencer Marketing: Terms governing influencer partnerships and promotions - include when influencer marketing is planned

4. Traditional Media Services: Terms specific to traditional advertising channels - include when offline marketing is involved

5. International Marketing: Provisions for cross-border marketing activities - include when marketing extends beyond Philippines

6. Crisis Management: Procedures for handling marketing-related crises - include for high-risk or sensitive industries

7. Agency of Record: Exclusive agency provisions - include when the agency is designated as the sole marketing service provider

8. Compliance with Industry-Specific Regulations: Additional compliance requirements - include for regulated industries like financial services or healthcare

Suggested Schedules

1. Schedule A - Scope of Work: Detailed breakdown of marketing services, deliverables, and specific campaign requirements

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms including any performance-based bonuses

3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule D - Service Level Agreement: Specific performance standards, response times, and quality metrics

5. Schedule E - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors

6. Appendix 1 - Campaign Calendar: Planned marketing activities and timeline

7. Appendix 2 - Reporting Templates: Standard formats for performance reports and analytics

8. Appendix 3 - Compliance Checklist: Marketing compliance requirements under Philippine law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions














































Clauses









































Relevant Industries

Retail

E-commerce

Financial Services

Technology

Healthcare

Consumer Goods

Entertainment

Education

Real Estate

Hospitality

Telecommunications

Manufacturing

Professional Services

Food and Beverage

Automotive

Relevant Teams

Marketing

Legal

Procurement

Finance

Operations

Creative Services

Digital Marketing

Brand Management

Compliance

Business Development

Media Planning

Project Management

Relevant Roles

Marketing Director

Chief Marketing Officer

Brand Manager

Marketing Manager

Digital Marketing Specialist

Account Executive

Legal Counsel

Procurement Manager

Business Development Manager

Creative Director

Media Planning Manager

Compliance Officer

Finance Manager

Operations Director

Project Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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