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Simple Advertising Agreement
"I need a Simple Advertising Agreement for my tech startup based in Riyadh, working with a local digital marketing agency to handle our social media advertising campaigns starting March 2025, with specific provisions for performance metrics and data protection."
1. Parties: Identification of the parties entering into the agreement, including full legal names, addresses, and registration details
2. Background: Brief context of the agreement and the parties' intentions
3. Definitions: Key terms used throughout the agreement defined for clarity
4. Scope of Services: Detailed description of the advertising services to be provided
5. Approval Process: Process for submitting, reviewing, and approving advertising materials
6. Payment Terms: Fee structure, payment schedule, and invoicing requirements
7. Term and Termination: Duration of the agreement and conditions for termination
8. Intellectual Property Rights: Ownership and usage rights of advertising materials and creative content
9. Compliance with Laws: Obligation to comply with Saudi advertising regulations and Sharia principles
10. Confidentiality: Protection of confidential information exchanged during the relationship
11. Warranties and Representations: Standard warranties regarding service quality and compliance
12. Limitation of Liability: Limitations on parties' liability under the agreement
13. Governing Law and Jurisdiction: Specification of Saudi law as governing law and jurisdiction for disputes
1. Exclusivity: Used when the advertiser requires exclusive rights or the agency demands exclusive engagement
2. Performance Metrics: Include when specific performance targets or KPIs are part of the agreement
3. Social Media Provisions: Required when the advertising includes social media platforms
4. Cultural Compliance: Detailed section on compliance with Saudi cultural and religious values, if advertising is content-sensitive
5. Agency-Client Relationship: Define the nature of the relationship when working with advertising agencies
6. Crisis Management: Procedures for handling advertising-related crises or controversies
7. Data Protection: Include when the advertising involves collection or use of personal data
8. Subcontracting: Include when the service provider may need to subcontract certain services
1. Schedule 1 - Service Description: Detailed breakdown of advertising services, including specific deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure, including any variable costs or commission rates
3. Schedule 3 - Brand Guidelines: Client's branding requirements and guidelines for advertising materials
4. Schedule 4 - Approval Matrix: Detailed workflow for content approval, including timelines and responsible parties
5. Schedule 5 - Media Placement Schedule: Timeline and locations for advertising placements
6. Appendix A - Sample Deliverables: Examples or templates of expected advertising materials
7. Appendix B - Compliance Checklist: Checklist of regulatory and cultural compliance requirements
Authors
Retail
Consumer Goods
Professional Services
Technology
Entertainment
Healthcare
Financial Services
Real Estate
Automotive
Food and Beverage
Telecommunications
Education
Tourism and Hospitality
Legal
Marketing
Procurement
Brand Management
Communications
Digital Marketing
Compliance
Finance
Business Development
Creative Services
Media Planning
Account Management
Marketing Director
Brand Manager
Advertising Manager
Chief Marketing Officer
Marketing Coordinator
Media Buyer
Creative Director
Account Manager
Legal Counsel
Procurement Manager
Business Development Manager
Communications Manager
Digital Marketing Manager
Compliance Officer
Contract Administrator
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