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The Advertising Service Agreement is essential for businesses operating in Saudi Arabia that engage external advertising agencies or service providers. This document is designed to comply with Saudi Arabian law, including the Commercial Courts Law, E-Commerce Law, and Anti-Commercial Fraud Law, while adhering to Sharia principles. It is used when a company needs to formalize its relationship with an advertising service provider, defining the scope of services, compliance requirements, approval processes, and payment terms. The agreement particularly addresses Saudi Arabia's specific content restrictions and advertising regulations, making it suitable for both traditional and digital advertising campaigns while protecting both parties' interests under local jurisdiction.

1. Parties: Identification of the advertising service provider and the client, including full legal names, commercial registration numbers, and authorized representatives

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement, including technical advertising terminology

4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and territories

5. Approval Process: Process for client review and approval of advertising materials

6. Compliance Requirements: Obligation to comply with Saudi advertising regulations and Sharia principles

7. Service Provider Obligations: Key responsibilities of the advertising agency including deadlines, quality standards, and reporting

8. Client Obligations: Client responsibilities including providing materials, information, and timely feedback

9. Fees and Payment Terms: Service fees, payment schedule, and invoicing procedures in compliance with Saudi banking regulations

10. Intellectual Property Rights: Ownership and licensing of creative materials and existing IP

11. Confidentiality: Protection of confidential information and trade secrets

12. Term and Termination: Duration of agreement and circumstances for termination

13. Dispute Resolution: Process for resolving disputes under Saudi law

14. General Provisions: Standard legal clauses including notices, amendment process, and governing law