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1. Project-Specific Evaluation: For marketing executives handling special projects or campaigns during the review period

2. Team Leadership Assessment: For marketing executives with supervisory responsibilities

3. Budget Management Review: For executives with financial responsibilities

4. Client Relationship Management: For roles involving direct client interaction

5. Innovation and Creative Contribution: For highlighting specific creative initiatives or innovative solutions

6. Cross-functional Collaboration: For roles requiring significant interaction with other departments

7. Performance Improvement Plan: To be included when specific performance issues need to be addressed

8. Remote Work Performance: For employees working remotely or in hybrid arrangements

1. Schedule A: Marketing KPI Metrics Framework: Detailed breakdown of marketing KPIs and calculation methodologies

2. Schedule B: Competency Assessment Matrix: Detailed rubric for evaluating various competencies

3. Schedule C: Training and Development Options: List of available training programs and development opportunities

4. Schedule D: Performance Rating Guidelines: Detailed guidelines for determining performance ratings

5. Appendix 1: Self-Assessment Form: Employee self-evaluation form to be completed prior to review

6. Appendix 2: Project Achievement Summary: Template for documenting key projects and achievements

7. Appendix 3: Career Development Plan: Template for long-term career development planning

8. Appendix 4: Previous Period Goals Review: Documentation of previous period's goals and achievement status