Document background
The Master Reseller Agreement is a crucial commercial contract used when a supplier or manufacturer wishes to establish a structured distribution channel through a primary reseller who may have the right to develop a sub-reseller network. This agreement, governed by Swiss law, is particularly important for businesses expanding their market presence while maintaining control over their distribution chain. It typically includes detailed provisions on territorial rights, pricing mechanisms, performance targets, and brand protection measures. The document ensures compliance with Swiss regulatory requirements, including the Swiss Code of Obligations and competition laws, while providing clear guidelines for the business relationship. It's especially relevant for international trade arrangements where Switzerland's neutral and stable legal framework is preferred.
