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Master Dealer Agreement
"I need a Master Dealer Agreement for my Japanese manufacturing company to appoint an exclusive dealer in the Philippines for our industrial equipment, with the agreement starting January 2025 and including strict performance targets and technical support requirements."
1. Parties: Identification of the principal/supplier and the dealer, including complete legal names, registration details, and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the dealership arrangement
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Appointment and Territory: Terms of dealer appointment, territorial rights, and exclusivity provisions
5. Term and Renewal: Duration of the agreement, conditions for renewal, and notice periods
6. Dealer Obligations: Core responsibilities of the dealer including sales targets, marketing requirements, and service standards
7. Principal's Obligations: Responsibilities of the principal including product supply, support, and training
8. Ordering and Supply: Procedures for ordering products, delivery terms, and inventory requirements
9. Prices and Payment: Pricing structure, payment terms, and currency considerations
10. Intellectual Property: Usage rights for trademarks, branding, and other IP
11. Confidentiality: Protection of confidential information and trade secrets
12. Warranties and Indemnities: Product warranties, dealer warranties, and mutual indemnification provisions
13. Termination: Grounds for termination, termination process, and consequences
14. Post-Termination: Obligations and rights of parties after agreement termination
15. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. Training and Support: Detailed provisions for technical training and ongoing support, relevant when products require specialized knowledge
2. Marketing and Promotion: Specific marketing requirements and cost-sharing arrangements, important for consumer-facing products
3. After-Sales Service: Service and maintenance obligations, crucial for technical or durable products
4. Performance Targets: Detailed sales targets and performance metrics, relevant for larger scale dealerships
5. Sub-Dealers: Rights and conditions for appointing sub-dealers, important for larger territories
6. Insurance: Specific insurance requirements, important for high-value products or high-risk activities
7. Data Protection: Specific data handling and privacy requirements, crucial when dealing with customer data
8. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in international dealings
1. Products and Pricing Schedule: Detailed list of products, pricing structure, and dealer margins
2. Territory Description: Detailed description of geographical territory and any excluded areas
3. Performance Targets: Specific sales targets, KPIs, and measurement criteria
4. Technical Requirements: Technical specifications, facility requirements, and quality standards
5. Marketing Guidelines: Branding requirements and marketing standards
6. Service Level Requirements: Detailed service standards and response times
7. Warranty Procedures: Warranty handling procedures and claims process
8. Training Requirements: Required training programs and certification standards
Authors
Automotive
Consumer Electronics
Industrial Equipment
Manufacturing
Retail
Technology
Telecommunications
Medical Devices
Construction Equipment
Agricultural Equipment
Fashion and Apparel
Food and Beverage
Pharmaceuticals
Legal
Sales
Commercial
Operations
Business Development
Compliance
Supply Chain
Distribution
Executive Leadership
Finance
Contract Administration
Commercial Director
Sales Director
Business Development Manager
Legal Counsel
Contract Manager
Operations Director
Distribution Manager
Channel Manager
Compliance Officer
Chief Executive Officer
Managing Director
Regional Sales Manager
Supply Chain Manager
Dealer Development Manager
Commercial Operations Manager
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