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Digital Marketing Agreement
"I need a Digital Marketing Agreement for my e-commerce startup in Manila, focusing on social media management and SEO services, with monthly performance reviews and the ability to terminate with 30 days' notice."
1. Parties: Identification of the service provider (digital marketing agency) and the client, including their complete legal names, addresses, and registration details
2. Background: Context of the agreement, brief description of the client's business, and general purpose of engaging digital marketing services
3. Definitions: Detailed definitions of technical terms, marketing metrics, and other relevant terminology used throughout the agreement
4. Scope of Services: Comprehensive outline of digital marketing services to be provided, including specific platforms and marketing channels
5. Service Provider's Obligations: Detailed responsibilities of the digital marketing agency, including deliverables, reporting, and quality standards
6. Client's Obligations: Client responsibilities including providing necessary access, content approval, and timely feedback
7. Terms and Fees: Payment terms, fee structure, expenses, and billing procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing content, campaigns, and materials created during the engagement
9. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and handling of customer data
10. Confidentiality: Protection of confidential information and trade secrets of both parties
11. Term and Termination: Duration of the agreement, renewal terms, and termination conditions
12. Representations and Warranties: Guarantees and assurances from both parties regarding their capabilities and compliance
13. Limitation of Liability: Boundaries of liability and indemnification provisions
14. General Provisions: Standard clauses including governing law, dispute resolution, and force majeure
1. Social Media Management: Detailed terms for social media account management, to be included when specific social media services are required
2. Content Creation Services: Specific terms for content creation, including approval processes and revision limits
3. SEO Services: Detailed terms for search engine optimization services, including ranking targets and methodology
4. Paid Advertising Management: Terms for managing paid advertising campaigns, including budget management and performance metrics
5. Influencer Marketing: Terms governing influencer collaboration and management, when applicable
6. Email Marketing Services: Specific terms for email marketing campaigns, including compliance with spam laws
7. Analytics and Reporting: Detailed reporting requirements and performance tracking methodology
8. Crisis Management: Procedures for handling social media or digital marketing crises
9. Training and Knowledge Transfer: Terms for training client's staff on digital marketing tools and processes
1. Schedule A - Service Level Agreement: Detailed performance metrics, response times, and service standards
2. Schedule B - Fee Structure: Detailed breakdown of fees, payment schedules, and pricing for additional services
3. Schedule C - Approved Marketing Channels: List of approved digital marketing platforms and channels
4. Schedule D - Key Performance Indicators: Specific KPIs and measurement criteria for marketing campaigns
5. Schedule E - Technical Requirements: Technical specifications and requirements for digital marketing activities
6. Schedule F - Approved Third-Party Tools: List of approved marketing tools and platforms to be used
7. Appendix 1 - Content Guidelines: Brand guidelines, content standards, and approval processes
8. Appendix 2 - Reporting Templates: Standard templates for regular reporting and performance updates
Authors
Retail
E-commerce
Financial Services
Technology
Healthcare
Education
Entertainment
Food and Beverage
Real Estate
Tourism and Hospitality
Professional Services
Manufacturing
Consumer Goods
Telecommunications
Non-profit Organizations
Marketing
Digital
Legal
Procurement
Finance
Communications
Brand Management
E-commerce
Business Development
Compliance
Operations
Creative Services
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Marketing Operations Manager
Social Media Manager
Content Marketing Manager
SEO Specialist
Digital Analytics Manager
Brand Manager
Communications Director
Business Development Manager
E-commerce Manager
Legal Counsel
Procurement Manager
Chief Digital Officer
Marketing Compliance Officer
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