Ƶ

Event Sponsorship Agreement Template for New Zealand

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Event Sponsorship Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a platinum-level sponsor of a major music festival in Auckland, New Zealand, scheduled for March 2025, with category exclusivity in the beverage sector and comprehensive social media rights."

Document background
The Event Sponsorship Agreement is essential for formalizing sponsorship arrangements in New Zealand's events industry. It is used when an organization (the sponsor) agrees to provide financial or in-kind support to an event in exchange for marketing exposure, branding opportunities, and other promotional benefits. This document outlines the rights and responsibilities of both parties, including payment terms, sponsorship benefits, intellectual property usage, and event-specific requirements. The agreement must comply with New Zealand legislation, including the Fair Trading Act 1986, Contract and Commercial Law Act 2017, and when applicable, the Major Events Management Act 2007. It is particularly important for protecting both parties' interests, ensuring clear deliverables, and providing a framework for dispute resolution.
Suggested Sections

1. Parties: Identifies the event organizer and the sponsor(s), including their legal names, company numbers, and registered addresses

2. Background: Sets out the context of the agreement, including brief descriptions of the event and the sponsor's business

3. Definitions: Defines key terms used throughout the agreement, including 'Event', 'Sponsorship Benefits', 'Sponsorship Fee', 'Term', and 'Intellectual Property Rights'

4. Term and Termination: Specifies the duration of the sponsorship agreement and circumstances under which either party may terminate

5. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor, including branding, advertising, and promotional opportunities

6. Sponsorship Fee and Payment Terms: Outlines the financial consideration, payment schedule, and any additional costs or expenses

7. Intellectual Property Rights: Governs the use of each party's logos, trademarks, and other intellectual property during the sponsorship period

8. Obligations of the Event Organizer: Lists the event organizer's commitments regarding event delivery and sponsor benefit fulfillment

9. Obligations of the Sponsor: Details the sponsor's commitments beyond financial contribution, including brand guidelines compliance and promotional activities

10. Representations and Warranties: Contains standard legal assurances from both parties regarding their capacity and authority to enter the agreement

11. Confidentiality: Protects sensitive information shared between parties during the sponsorship relationship

12. General Provisions: Includes standard legal clauses such as governing law, dispute resolution, and entire agreement provisions

Optional Sections

1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights at the event

2. Force Majeure: Particularly relevant for outdoor events or where event cancellation due to unforeseen circumstances needs specific handling

3. Insurance Requirements: Required for high-risk events or where specific insurance coverage is necessary

4. Naming Rights: Included when the sponsorship includes event naming rights

5. Hospitality Benefits: Details VIP access, corporate boxes, or other hospitality arrangements if part of the sponsorship package

6. Media Rights: Required when the sponsorship includes broadcasting or streaming rights

7. Anti-Ambush Marketing: Important for major events where protection against unauthorized association is crucial

8. Data Protection: Required when the sponsorship involves collection or sharing of personal data

Suggested Schedules

1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications for logo placement, advertising opportunities, and promotional rights

2. Schedule 2: Sponsorship Fee and Payment Schedule: Detailed breakdown of financial terms, including payment dates and any in-kind contributions

3. Schedule 3: Event Details: Comprehensive information about the event, including dates, venue, expected attendance, and program

4. Schedule 4: Brand Guidelines: Technical specifications for use of sponsor's logos and branding materials

5. Schedule 5: Reporting and Performance Metrics: Details of required reporting, including metrics for measuring sponsorship effectiveness

6. Appendix A: Insurance Requirements: Specific insurance types and coverage levels required for the event

7. Appendix B: Form of Press Release: Template or guidelines for announcements related to the sponsorship

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions















































Clauses





































Relevant Industries

Sports and Recreation

Entertainment

Arts and Culture

Education

Technology

Financial Services

Consumer Goods

Media and Broadcasting

Hospitality and Tourism

Professional Services

Retail

Telecommunications

Automotive

Energy

Healthcare

Relevant Teams

Legal

Marketing

Events

Finance

Business Development

Commercial

Corporate Communications

Brand Management

Sponsorship

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Event Manager

Sponsorship Coordinator

Brand Manager

Commercial Director

Business Development Manager

Legal Counsel

Corporate Communications Manager

Chief Financial Officer

Partnership Manager

Events Director

Sponsorship Rights Manager

Marketing Operations Manager

Contract Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Guest Speaker Contract

A New Zealand-compliant contract template for engaging guest speakers, establishing terms, conditions, and obligations for speaking engagements.

find out more

Event Planning Agreement

A New Zealand-governed agreement establishing terms between an event planner and client, outlining services, responsibilities, and obligations for event planning and execution.

find out more

Banquet Room Rental Agreement

A New Zealand-compliant agreement for banquet room rental, setting out terms, conditions, and responsibilities for venue use and event management.

find out more

Venue Booking Contract

A New Zealand-compliant contract establishing terms and conditions for temporary venue hire, including usage rights, payment terms, and liability provisions.

find out more

Private Party Contract

A legally binding agreement between private parties under New Zealand law, establishing terms and conditions for business relationships or transactions.

find out more

Event Space Rental Agreement

A New Zealand-compliant agreement for the temporary rental of event spaces, establishing terms between venue providers and event organizers.

find out more

Event Partnership Agreement

A New Zealand-governed agreement establishing partnership terms and conditions for joint event organization and execution.

find out more

Event Partnership Contract

A New Zealand-governed agreement establishing partnership terms and responsibilities for event organization and execution.

find out more

Speaker Agreement Contract

A New Zealand-compliant legal agreement setting out terms and conditions between a professional speaker and the engaging organization.

find out more

Venue Hire Contract

A New Zealand-compliant contract governing the temporary hire of venues, establishing terms and conditions between venue providers and hirers.

find out more

Event License Agreement

A New Zealand-governed agreement between a venue owner and event organizer establishing terms for venue use and event operation.

find out more

Special Event Agreement

New Zealand-compliant agreement template for organizing and managing special events, addressing all key legal and operational requirements.

find out more

Private Party Agreement

A legally binding agreement between private parties under New Zealand law, establishing mutual rights and obligations.

find out more

Venue Hire Agreement

A New Zealand-governed agreement establishing terms and conditions for temporary venue hire, including usage rights, responsibilities, and liability provisions.

find out more

Artist Performance Contract

A New Zealand-compliant legal agreement establishing terms and conditions for artistic performances, including rights, responsibilities, and obligations of performers and organizers.

find out more

Speaking Engagement Contract

A New Zealand-compliant contract governing professional speaking engagements, defining terms, conditions, and obligations between speakers and engaging parties.

find out more

Event Hosting Agreement

A New Zealand-compliant agreement setting out terms and conditions for hosting events at a venue, including rights, responsibilities, and safety requirements.

find out more

Event Vendor Agreement

A New Zealand-governed agreement establishing terms between event organizers and vendors for the provision of services or goods at events.

find out more

Event Vendor Contract Agreement

A New Zealand-governed agreement establishing terms between event organizers and vendors, covering service delivery, payment, and regulatory compliance.

find out more

Event Sponsorship Agreement

A contract governed by New Zealand law that establishes the terms for event sponsorship, including rights, obligations, and benefits between event organizers and sponsors.

find out more

Booth Rental Agreement

A New Zealand-compliant agreement establishing terms and conditions for renting a commercial booth space, including rights and obligations of both owner and renter.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

ұԾ’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ұԾ’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.