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Marketing Services Agreement Template for Pakistan

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Key Requirements PROMPT example:

Marketing Services Agreement

"I need a Marketing Services Agreement for my tech startup based in Karachi, engaging a digital marketing agency for social media management and online advertising services, with special focus on data protection and performance metrics for a 12-month term starting March 2025."

Document background
The Marketing Services Agreement serves as a crucial legal framework for businesses in Pakistan seeking to formally engage marketing service providers. This document is essential when companies want to outsource their marketing activities to professional agencies or consultants while ensuring clear deliverables, protecting intellectual property rights, and maintaining compliance with Pakistani laws. The agreement typically covers comprehensive marketing services including traditional advertising, digital marketing, social media management, and brand development. It's designed to protect both parties' interests while ensuring marketing activities align with Pakistani regulatory requirements, including the Pakistan Electronic Media Regulatory Authority Ordinance and consumer protection laws. The document is particularly relevant in today's digital age where marketing services often span multiple channels and require careful consideration of both local and international marketing standards.
Suggested Sections

1. Parties: Identifies and provides full details of the service provider and client, including registration numbers and addresses

2. Background: Contextual information explaining the purpose of the agreement and the parties' intentions

3. Definitions: Defines key terms used throughout the agreement for clarity and legal certainty

4. Scope of Services: Detailed description of marketing services to be provided, including specific deliverables and expectations

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, expenses, and invoicing procedures

7. Obligations of Service Provider: Specific responsibilities and commitments of the marketing service provider

8. Client Obligations: Client's responsibilities, including provision of materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works

10. Confidentiality: Protection of confidential information and trade secrets

11. Warranties and Representations: Guarantees provided by both parties regarding their capacity and service quality

12. Limitation of Liability: Limits on liability and indemnification provisions

13. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

14. Governing Law and Jurisdiction: Specifies Pakistani law as governing law and defines jurisdiction for disputes

15. General Provisions: Standard boilerplate clauses including notices, assignment, and entire agreement

Optional Sections

1. Data Protection and Privacy: Required when handling personal data or conducting digital marketing campaigns

2. Social Media Management: Include when services involve social media platform management

3. Performance Metrics: When specific KPIs or performance targets are part of the agreement

4. Compliance with Religious Sensitivities: Required when marketing content needs to comply with Islamic principles

5. Agency-Client Relationship: Include when clarifying exclusive or non-exclusive nature of the relationship

6. Subcontracting: Include when service provider may need to engage third-party contractors

7. Content Approval Process: When detailed content review and approval procedures are needed

8. Crisis Management: Include for handling PR crises or emergency communication situations

9. International Marketing: Required when marketing activities extend beyond Pakistan

Suggested Schedules

1. Schedule A - Scope of Services: Detailed breakdown of specific marketing services and deliverables

2. Schedule B - Fee Structure: Detailed pricing, payment terms, and cost breakdown

3. Schedule C - Service Level Agreement: Performance standards, response times, and quality metrics

4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines

5. Schedule E - Key Personnel: List of key team members and their roles

6. Schedule F - Approved Subcontractors: List of pre-approved third-party service providers

7. Schedule G - Marketing Calendar: Timeline of planned marketing activities and campaigns

8. Appendix 1 - Compliance Checklist: Checklist of regulatory requirements and compliance standards

9. Appendix 2 - Reporting Templates: Standard formats for performance and activity reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions








































Clauses



































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Consumer Goods

Professional Services

Manufacturing

Real Estate

Education

Hospitality

Telecommunications

Media and Entertainment

Automotive

Fashion and Apparel

Relevant Teams

Legal

Marketing

Procurement

Business Development

Operations

Compliance

Finance

Communications

Brand Management

Corporate Affairs

Relevant Roles

Marketing Director

Chief Marketing Officer

Brand Manager

Marketing Manager

Legal Counsel

Business Development Manager

Agency Account Manager

Procurement Manager

Contracts Manager

Marketing Consultant

Digital Marketing Manager

Communications Director

Compliance Officer

Chief Executive Officer

Operations Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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