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The Online Advertising Agreement is essential for businesses engaging in digital advertising within the Philippine jurisdiction. It serves as a foundational document for establishing commercial relationships between advertisers and advertising service providers in the digital space. This agreement is particularly relevant given the rapid growth of e-commerce and digital marketing in the Philippines, and must comply with key legislation including the E-commerce Act (RA 8792), Data Privacy Act (RA 10173), and Consumer Act. The document covers critical aspects such as ad placement specifications, targeting parameters, performance metrics, payment terms, and data protection requirements. It's designed to protect both parties' interests while ensuring compliance with Philippine advertising standards and digital commerce regulations.

1. Parties: Identification of the advertising service provider and the advertiser, including their legal names, addresses, and company registration details

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the advertising arrangement

3. Definitions: Definitions of key terms used throughout the agreement, including technical advertising terms

4. Scope of Services: Detailed description of advertising services, including types of ads, platforms, and delivery methods

5. Advertising Specifications: Requirements for ad content, format, size, placement, and technical specifications

6. Campaign Parameters: Details of campaign duration, targeting criteria, geographic scope, and delivery schedule

7. Payment Terms: Pricing structure, payment schedule, billing procedures, and related financial terms

8. Performance Metrics: Key performance indicators, reporting requirements, and measurement methodologies

9. Compliance and Approvals: Ad approval process, compliance with laws and platform policies

10. Data Privacy and Protection: Obligations regarding user data collection, processing, and protection

11. Intellectual Property Rights: Ownership and usage rights of ad content, materials, and related intellectual property

12. Representations and Warranties: Parties' assurances regarding their authority, ad content, and service delivery

13. Limitation of Liability: Limitations on parties' liability and indemnification provisions

14. Term and Termination: Duration of agreement, renewal terms, and termination conditions

15. General Provisions: Standard legal provisions including governing law, dispute resolution, and notices