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Social Media Agency Contract Template for New Zealand

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Key Requirements PROMPT example:

Social Media Agency Contract

"I need a Social Media Agency Contract for my e-commerce startup in New Zealand, focusing on Instagram and TikTok management, with specific provisions for content creation and influencer marketing, starting March 2025."

Document background
The Social Media Agency Contract serves as a crucial legal framework for businesses engaging professional social media management services in New Zealand. This agreement is essential when a business wishes to outsource its social media presence to a specialized agency, ensuring clear definition of services, deliverables, and responsibilities. The contract addresses key aspects of modern digital marketing while complying with New Zealand's legal requirements, including the Fair Trading Act 1986, Privacy Act 2020, and relevant advertising standards. It's particularly relevant in today's digital-first business environment where social media presence significantly impacts brand success. The document includes comprehensive provisions for content creation, campaign management, performance measurement, data protection, and intellectual property rights, making it suitable for both small businesses and large corporations seeking professional social media management services.
Suggested Sections

1. Parties: Identification of the social media agency and the client

2. Background: Context of the agreement and general purpose of the engagement

3. Definitions: Definitions of key terms used in the agreement, including social media platforms, content, and marketing metrics

4. Scope of Services: Detailed description of social media management services to be provided

5. Term and Commencement: Duration of the agreement and start date

6. Agency Obligations: Key responsibilities and commitments of the social media agency

7. Client Obligations: Client's responsibilities including provision of materials and approvals

8. Intellectual Property Rights: Ownership and licensing of content created for social media

9. Confidentiality: Protection of confidential information and trade secrets

10. Data Protection and Privacy: Compliance with Privacy Act 2020 and data handling procedures

11. Fees and Payment: Payment terms, fee structure, and billing procedures

12. Performance Metrics: KPIs and reporting requirements

13. Termination: Conditions and process for ending the agreement

14. Liability and Indemnification: Limitation of liability and indemnification provisions

15. Dispute Resolution: Process for resolving disputes between parties

16. General Provisions: Standard boilerplate clauses including governing law and notices

Optional Sections

1. Paid Advertising Management: Include when agency manages paid social media campaigns and advertising budgets

2. Content Creation Services: Include when agency creates original content such as photos, videos, or written content

3. Crisis Management: Include when agency is responsible for managing social media during crisis situations

4. Influencer Management: Include when agency manages influencer relationships and campaigns

5. Community Management: Include when agency handles community engagement and message response

6. Social Media Training: Include when agency provides training to client's staff

7. E-commerce Integration: Include when social media services include management of social commerce

8. Multi-Platform Management: Include when managing multiple social media platforms with platform-specific requirements

Suggested Schedules

1. Schedule 1: Service Level Agreement: Detailed service levels, response times, and performance standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, including hourly rates and project-based pricing

3. Schedule 3: Approved Social Media Platforms: List of platforms covered by the agreement and platform-specific requirements

4. Schedule 4: Content Calendar and Posting Schedule: Template and requirements for content planning and posting frequency

5. Schedule 5: Reporting Templates: Templates for regular performance reports and analytics

6. Schedule 6: Brand Guidelines: Client's branding requirements and guidelines for social media

7. Schedule 7: Crisis Communication Protocol: Procedures for handling social media during crisis situations

8. Appendix A: Key Personnel: List of key team members and their roles

9. Appendix B: Approval Process: Workflow for content approval and posting authorization

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
















































Clauses




































Relevant Industries

Retail

E-commerce

Professional Services

Technology

Healthcare

Education

Hospitality

Financial Services

Real Estate

Entertainment

Food and Beverage

Fashion and Apparel

Travel and Tourism

Non-profit

Manufacturing

Beauty and Wellness

Relevant Teams

Marketing

Digital

Communications

Legal

Procurement

Business Development

Operations

Content Creation

Brand Management

Social Media

Customer Service

Creative

Compliance

Strategy

Relevant Roles

Marketing Director

Social Media Manager

Digital Marketing Manager

Brand Manager

Communications Director

Business Development Manager

Agency Account Manager

Content Strategy Director

Digital Campaign Manager

Chief Marketing Officer

Marketing Coordinator

Community Management Supervisor

Digital Content Creator

Business Owner

Operations Manager

Legal Counsel

Procurement Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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