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Logo License Agreement for New Zealand

Logo License Agreement Template for New Zealand

A comprehensive legal agreement governed by New Zealand law that establishes the terms and conditions under which one party (the licensor) grants another party (the licensee) the right to use a specific logo or brand mark. The agreement covers essential elements including usage rights, territorial limitations, quality control requirements, financial terms, and compliance with New Zealand intellectual property laws. It incorporates provisions for trademark protection under the Trade Marks Act 2002 and copyright considerations under the Copyright Act 1994, while ensuring compliance with New Zealand's fair trading and commercial legislation.

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What is a Logo License Agreement?

A Logo License Agreement is a crucial legal document used when one party wishes to grant another party the right to use their logo or brand mark in New Zealand. This agreement is essential for protecting intellectual property rights while enabling commercial exploitation of brand assets. It should be used whenever a logo owner wants to permit controlled use of their logo by third parties, whether for manufacturing products, providing services, or other commercial purposes. The agreement must comply with New Zealand's legal framework, particularly the Trade Marks Act 2002 and Copyright Act 1994, and includes detailed provisions for quality control, payment terms, and usage restrictions. It's particularly important in franchising, merchandising, and brand collaboration scenarios where maintaining brand integrity is paramount.

What sections should be included in a Logo License Agreement?

1. Parties: Identification of the licensor and licensee with full legal names and addresses

2. Background: Context of the agreement, ownership of the logo, and purpose of the license

3. Definitions: Key terms used throughout the agreement including 'Logo', 'Licensed Products', 'Territory', and 'Term'

4. Grant of License: Scope of the license, including territory, exclusivity, and permitted uses

5. License Fee and Payment Terms: Financial terms including license fees, royalties, payment schedule, and reporting requirements

6. Quality Control: Standards for logo usage, approval processes, and quality maintenance requirements

7. Protection of Rights: Provisions for protecting the logo's integrity and intellectual property rights

8. Representations and Warranties: Statements regarding ownership, right to license, and non-infringement

9. Term and Termination: Duration of the agreement and circumstances for termination

10. Post-Termination Obligations: Requirements after agreement ends, including cessation of use and return of materials

11. General Provisions: Standard clauses including notices, assignment, and governing law

What sections are optional to include in a Logo License Agreement?

1. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties

2. Marketing and Promotion: Include when specific marketing requirements or restrictions apply

3. Minimum Performance Requirements: Include when license is tied to minimum sales or usage requirements

4. Territory Restrictions: Include when complex territorial limitations apply

5. Co-branding Requirements: Include when logo will be used alongside other brands

6. Digital Usage Terms: Include when logo will be used in digital/online contexts

7. Audit Rights: Include when licensor requires right to audit licensee's usage and accounts

What schedules should be included in a Logo License Agreement?

1. Logo Specifications: Detailed technical specifications of the logo including dimensions, colors, and variations

2. Style Guide: Comprehensive guidelines for logo usage and placement

3. Approved Products/Services: List of products or services approved for logo use

4. Territory Definition: Detailed description of geographic areas where logo may be used

5. Fee Schedule: Detailed breakdown of fees, royalties, and payment terms

6. Approval Process: Step-by-step process for obtaining approval for logo usage

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

New Zealand

Publisher

Ƶ

Document Type

Licensing Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions

































Clauses






























Relevant Industries

Retail

Manufacturing

Fashion and Apparel

Consumer Goods

Technology

Sports and Entertainment

Food and Beverage

Franchising

Media and Publishing

Professional Services

Education

Healthcare

Automotive

Hospitality

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial

Design

Creative

Intellectual Property

Licensing

Contract Administration

Corporate Communications

Relevant Roles

Brand Manager

Legal Counsel

Intellectual Property Lawyer

Commercial Director

Licensing Manager

Marketing Director

Business Development Manager

Franchise Manager

Commercial Manager

Contract Administrator

Design Director

Creative Director

Chief Marketing Officer

Chief Legal Officer

Trademark Attorney

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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