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Logo License for New Zealand

Logo License Template for New Zealand

A Logo License Agreement is a legal document governed by New Zealand law that establishes the terms and conditions under which one party (the licensor) grants another party (the licensee) the right to use a specific logo or brand mark. This agreement is structured in accordance with New Zealand's intellectual property laws, particularly the Trade Marks Act 2002 and Copyright Act 1994, and includes provisions for usage rights, territorial restrictions, quality control, payment terms, and duration of use. The document incorporates necessary protections for both parties while ensuring compliance with New Zealand's fair trading and commercial law requirements.

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What is a Logo License?

The Logo License Agreement is a crucial document used when a brand owner wishes to permit another party to use their logo under specific conditions. This contract type is essential in New Zealand's commercial landscape, where it must comply with local intellectual property laws while protecting brand integrity. The agreement is commonly used in franchising, merchandising, corporate partnerships, and brand collaborations. It typically includes detailed specifications about permitted logo usage, quality control measures, territory restrictions, and payment terms. The document should align with New Zealand's Trade Marks Act 2002, Copyright Act 1994, and Fair Trading Act 1986, while addressing both parties' commercial interests. A Logo License is particularly important in today's digital economy, where brand assets require careful protection and management across multiple platforms and uses.

What sections should be included in a Logo License?

1. Parties: Identifies and provides full legal details of the licensor and licensee

2. Background: Explains the context of the agreement, ownership of the logo, and purpose of the license

3. Definitions: Defines key terms used throughout the agreement including 'Logo', 'Licensed Use', 'Territory', etc.

4. Grant of License: Specifies the type of license (exclusive/non-exclusive), scope, and permitted uses of the logo

5. Term and Termination: Details the duration of the license and circumstances for termination

6. License Fees: Outlines the payment terms, amounts, and payment schedule

7. Use of the Logo: Specifies the approved ways to use the logo and quality control requirements

8. Intellectual Property Rights: Confirms ownership rights and protections of the logo

9. Warranties and Indemnities: Contains standard warranties about ownership and right to license

10. General Provisions: Includes standard boilerplate clauses like governing law, notices, and assignment

What sections are optional to include in a Logo License?

1. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties

2. Territory Restrictions: Include when the license is restricted to specific geographic regions

3. Minimum Performance Requirements: Include when license includes performance targets or minimum usage requirements

4. Approval Process: Include when licensor requires approval rights for specific uses of the logo

5. Marketing and Promotion: Include when agreement covers specific marketing rights and obligations

6. Audit Rights: Include when licensor requires right to audit licensee's use of the logo

7. Competition Restrictions: Include when agreement restricts licensee from using competing logos

What schedules should be included in a Logo License?

1. Schedule 1 - Logo Specifications: Technical specifications of the logo including formats, dimensions, and color codes

2. Schedule 2 - Brand Guidelines: Detailed guidelines for logo usage, including positioning, clear space, and prohibited uses

3. Schedule 3 - Territory: Detailed description of geographic territories where license applies

4. Schedule 4 - Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms

5. Schedule 5 - Approval Process: Step-by-step process for obtaining approval for logo usage

6. Appendix A - Logo Artwork: All authorized versions of the logo in various formats

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

New Zealand

Publisher

Ƶ

Document Type

Licensing Agreement

Sector

IP

Cost

Free to use
Relevant legal definitions

































Clauses
































Relevant Industries

Retail

Manufacturing

Sports and Entertainment

Fashion and Apparel

Technology

Professional Services

Media and Advertising

Food and Beverage

Education

Franchising

Consumer Goods

Healthcare

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Intellectual Property

Compliance

Commercial Operations

Creative Services

Licensing Operations

Contract Administration

Relevant Roles

Brand Manager

Legal Counsel

Intellectual Property Lawyer

Commercial Director

Licensing Manager

Marketing Director

Business Development Manager

Franchise Manager

Creative Director

Corporate Counsel

Compliance Officer

Contract Administrator

Chief Marketing Officer

Brand Protection Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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