The Logo License Agreement is a crucial document used when a brand owner wishes to permit another party to use their logo under specific conditions. This contract type is essential in New Zealand's commercial landscape, where it must comply with local intellectual property laws while protecting brand integrity. The agreement is commonly used in franchising, merchandising, corporate partnerships, and brand collaborations. It typically includes detailed specifications about permitted logo usage, quality control measures, territory restrictions, and payment terms. The document should align with New Zealand's Trade Marks Act 2002, Copyright Act 1994, and Fair Trading Act 1986, while addressing both parties' commercial interests. A Logo License is particularly important in today's digital economy, where brand assets require careful protection and management across multiple platforms and uses.
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1. Parties: Identifies and provides full legal details of the licensor and licensee
2. Background: Explains the context of the agreement, ownership of the logo, and purpose of the license
3. Definitions: Defines key terms used throughout the agreement including 'Logo', 'Licensed Use', 'Territory', etc.
4. Grant of License: Specifies the type of license (exclusive/non-exclusive), scope, and permitted uses of the logo
5. Term and Termination: Details the duration of the license and circumstances for termination
6. License Fees: Outlines the payment terms, amounts, and payment schedule
7. Use of the Logo: Specifies the approved ways to use the logo and quality control requirements
8. Intellectual Property Rights: Confirms ownership rights and protections of the logo
9. Warranties and Indemnities: Contains standard warranties about ownership and right to license
10. General Provisions: Includes standard boilerplate clauses like governing law, notices, and assignment
1. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties
2. Territory Restrictions: Include when the license is restricted to specific geographic regions
3. Minimum Performance Requirements: Include when license includes performance targets or minimum usage requirements
4. Approval Process: Include when licensor requires approval rights for specific uses of the logo
5. Marketing and Promotion: Include when agreement covers specific marketing rights and obligations
6. Audit Rights: Include when licensor requires right to audit licensee's use of the logo
7. Competition Restrictions: Include when agreement restricts licensee from using competing logos
1. Schedule 1 - Logo Specifications: Technical specifications of the logo including formats, dimensions, and color codes
2. Schedule 2 - Brand Guidelines: Detailed guidelines for logo usage, including positioning, clear space, and prohibited uses
3. Schedule 3 - Territory: Detailed description of geographic territories where license applies
4. Schedule 4 - Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms
5. Schedule 5 - Approval Process: Step-by-step process for obtaining approval for logo usage
6. Appendix A - Logo Artwork: All authorized versions of the logo in various formats
Authors
Relevant legal definitions
Clauses
Relevant Industries
Retail
Manufacturing
Sports and Entertainment
Fashion and Apparel
Technology
Professional Services
Media and Advertising
Food and Beverage
Education
Franchising
Consumer Goods
Healthcare
Relevant Teams
Legal
Marketing
Brand Management
Business Development
Intellectual Property
Compliance
Commercial Operations
Creative Services
Licensing Operations
Contract Administration
Relevant Roles
Brand Manager
Legal Counsel
Intellectual Property Lawyer
Commercial Director
Licensing Manager
Marketing Director
Business Development Manager
Franchise Manager
Creative Director
Corporate Counsel
Compliance Officer
Contract Administrator
Chief Marketing Officer
Brand Protection Manager
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