Document background
The Master Franchise Agreement serves as the foundational document for expanding franchise operations through a master franchisee structure in the Netherlands. This document is typically used when a franchisor wishes to expand their brand in the Dutch market through an intermediary (master franchisee) who will be responsible for developing and managing the franchise network within a specified territory. The agreement encompasses crucial elements such as territory rights, development schedules, fee structures, operational standards, and sub-franchising authorities, all while ensuring compliance with Dutch legal requirements and EU regulations. It's particularly important for international franchisors entering the Dutch market, as it must navigate both local legal requirements and cross-border business considerations. The Master Franchise Agreement also addresses specific Dutch market characteristics and regulatory requirements, making it distinct from standard franchise agreements used in other jurisdictions.
