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Market Research Agreement Template for Malaysia

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for a six-month consumer behavior study in Malaysia's retail sector, starting March 2025, with strict data protection requirements and participant confidentiality measures."

Document background
The Market Research Agreement is essential for businesses operating in Malaysia that require professional market research services. It serves as the primary contract between research agencies and their clients, ensuring compliance with Malaysian legislation, particularly the Personal Data Protection Act 2010 and relevant consumer protection laws. This document is typically used when commissioning market research projects, surveys, focus groups, or data analysis services. It protects both parties by clearly defining research objectives, methodologies, deliverables, and data handling procedures while ensuring compliance with local regulations and industry standards. The agreement is particularly important given Malaysia's strict data protection requirements and the need to maintain research integrity in commercial studies.
Suggested Sections

1. Parties: Identification of the client and market research company, including full legal names and registration details

2. Background: Context of the agreement and brief description of the market research project objectives

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of the market research services to be provided

5. Term and Timeline: Duration of the agreement and key project milestones

6. Payment Terms: Fees, payment schedule, and invoicing requirements

7. Data Protection and Privacy: Compliance with PDPA 2010 and data handling requirements

8. Confidentiality: Protection of confidential information and research data

9. Intellectual Property Rights: Ownership and usage rights of research findings and materials

10. Warranties and Representations: Standard warranties regarding service quality and compliance

11. Termination: Conditions and process for ending the agreement

12. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment

Optional Sections

1. Research Ethics: Specific section on research ethics and compliance with industry standards, used when dealing with sensitive research topics or vulnerable populations

2. Subcontracting: Terms for engaging third-party service providers, included when subcontractors will be used

3. Insurance: Insurance requirements and liability coverage, included for high-value or high-risk research projects

4. Force Majeure: Provisions for unforeseen circumstances, particularly relevant for long-term or field research projects

5. Dispute Resolution: Specific dispute resolution procedures, included for international clients or high-value contracts

6. Data Security Measures: Detailed IT and security requirements, included when handling sensitive or large-scale data

7. Change Management: Procedures for modifying research scope or methodology, included for complex or long-term projects

Suggested Schedules

1. Research Methodology: Detailed description of research methods, sample size, and data collection procedures

2. Project Timeline: Detailed project schedule with milestones and deliverables

3. Fee Schedule: Breakdown of costs and payment milestones

4. Data Protection Protocol: Specific procedures for data collection, storage, and processing

5. Reporting Format: Templates and specifications for research reports and deliverables

6. Key Personnel: List of key team members and their roles

7. Quality Control Procedures: Detailed quality assurance measures and standards

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓÆµ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






















Clauses





























Relevant Industries

Consumer Goods

Retail

Healthcare

Technology

Financial Services

Telecommunications

Manufacturing

Education

Professional Services

Food and Beverage

Automotive

Real Estate

Media and Entertainment

Relevant Teams

Legal

Marketing

Market Research

Procurement

Compliance

Data Protection

Business Development

Strategy

Commercial

Operations

Relevant Roles

Market Research Manager

Research Director

Marketing Manager

Business Development Manager

Procurement Manager

Legal Counsel

Compliance Officer

Data Protection Officer

Project Manager

Commercial Director

Chief Marketing Officer

Market Intelligence Analyst

Research Operations Manager

Strategy Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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