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Market Research Agreement

Market Research Agreement Template for Canada

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Key Requirements PROMPT example:

Market Research Agreement

"I need a Market Research Agreement for a six-month consumer behavior study starting March 2025, involving collection of personal data from Canadian consumers through online surveys and focus groups, with strict PIPEDA compliance requirements."

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Document background
The Market Research Agreement is essential for businesses operating in Canada who require professional market research services. This agreement is designed to comply with Canadian federal and provincial laws, including PIPEDA for data protection and provincial consumer protection legislation. It is typically used when a company engages a market research firm to conduct studies, surveys, focus groups, or other research activities. The document provides comprehensive coverage of research parameters, methodologies, deliverables, data handling protocols, and intellectual property rights. It includes specific provisions for Canadian privacy compliance and can be customized for various research types, from consumer behavior studies to product testing. The agreement is particularly important in protecting both parties' interests while ensuring research activities meet legal and ethical standards.
Suggested Sections

1. Parties: Identification of the client and market research provider

2. Background: Context of the agreement and general purpose of the research engagement

3. Definitions: Key terms used throughout the agreement

4. Services Scope: Detailed description of market research services to be provided

5. Term and Termination: Duration of the agreement and termination provisions

6. Payment Terms: Fees, payment schedule, and invoicing requirements

7. Research Methodology: Agreed approach, techniques, and standards for conducting research

8. Deliverables: Expected outputs, formats, and delivery timelines

9. Data Protection and Privacy: Compliance with privacy laws and data handling requirements

10. Confidentiality: Protection of confidential information and research data

11. Intellectual Property Rights: Ownership and usage rights of research outputs and materials

12. Warranties and Representations: Guarantees regarding service quality and compliance

13. Limitation of Liability: Caps on liability and risk allocation

14. General Provisions: Standard legal clauses including governing law, notices, and amendments

Optional Sections

1. Participant Recruitment: Terms for recruiting and managing research participants, used when provider handles recruitment

2. International Data Transfers: Provisions for cross-border data movement, required for international research

3. Equipment and Facilities: Terms for use of specialized research equipment or facilities

4. Subcontracting: Rules for engaging and managing subcontractors

5. Non-Compete: Restrictions on working with competitors, if required by client

6. Insurance Requirements: Specific insurance coverage requirements for high-risk research

7. Ethics and Compliance: Special ethical requirements for sensitive research topics

8. Force Majeure: Provisions for handling unforeseen circumstances affecting research

Suggested Schedules

1. Schedule A - Research Specification: Detailed technical specifications of research methodology and requirements

2. Schedule B - Fee Schedule: Detailed breakdown of fees, expenses, and payment milestones

3. Schedule C - Data Protection Protocol: Specific procedures for handling and protecting research data

4. Schedule D - Timeline and Deliverables: Detailed project timeline and deliverable specifications

5. Schedule E - Quality Standards: Research quality requirements and measurement criteria

6. Appendix 1 - Compliance Requirements: Relevant regulatory and industry standard compliance requirements

7. Appendix 2 - Sample Forms: Templates for consent forms, surveys, or other standard documents

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions



































Clauses






























Relevant Industries

Consumer Goods

Retail

Technology

Healthcare

Financial Services

Telecommunications

Manufacturing

Professional Services

Media and Entertainment

Automotive

Education

Real Estate

Energy

Food and Beverage

Relevant Teams

Legal

Marketing

Procurement

Research and Analytics

Business Development

Compliance

Data Protection

Strategy

Commercial Operations

Market Intelligence

Relevant Roles

Market Research Manager

Research Director

Business Development Manager

Procurement Manager

Legal Counsel

Privacy Officer

Commercial Manager

Marketing Director

Strategy Director

Research Analyst

Contract Manager

Compliance Officer

Project Manager

Chief Marketing Officer

Research Operations Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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