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The Title Sponsorship Agreement serves as the primary contractual framework for high-value sponsorship arrangements in India, where a sponsor seeks premium brand association through naming rights of an event, property, or program. This document is essential when organizations want to establish a formal sponsorship relationship with significant brand exposure and exclusive marketing rights. It encompasses crucial elements such as sponsorship fees, term duration, territorial scope, and detailed rights and obligations of both parties. The agreement must comply with Indian contract law and related regulations, including the Indian Contract Act, 1872, trademark laws, and advertising standards. It's particularly important for major sporting events, entertainment properties, or significant cultural programs where title sponsorship represents a substantial marketing investment and requires careful protection of both parties' interests.

1. Parties: Identification of the rights owner/property holder and the sponsor with their full legal details

2. Background: Context of the sponsorship opportunity and brief description of the parties' intentions

3. Definitions and Interpretation: Definitions of key terms used throughout the agreement and rules of interpretation

4. Grant of Rights: Detailed description of sponsorship rights being granted, including title sponsor designation and category exclusivity

5. Term and Territory: Duration of the sponsorship agreement and geographical scope of rights

6. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses

7. Sponsor's Rights and Benefits: Comprehensive list of all sponsorship benefits, including branding, hospitality, and marketing rights

8. Rights Owner's Obligations: Commitments and duties of the rights owner in delivering the sponsorship benefits

9. Sponsor's Obligations: Sponsor's commitments including payment, brand guidelines compliance, and any activation requirements

10. Intellectual Property Rights: Usage rights and restrictions regarding logos, marks, and other IP

11. Approval Process: Procedures for approving promotional materials and brand usage

12. Protection Against Ambush Marketing: Measures to prevent unauthorized association with the sponsored property

13. Termination: Circumstances and process for early termination of the agreement

14. Consequences of Termination: Rights and obligations of parties post-termination

15. Confidentiality: Protection of confidential information exchanged during the relationship

16. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law