The Media Partner Agreement is a crucial legal instrument used to formalize collaborations between media entities operating under Indian jurisdiction. This document is essential when two or more parties wish to establish a partnership for content creation, distribution, broadcasting, or any media-related activities. It addresses key aspects such as content licensing, revenue sharing mechanisms, operational procedures, and compliance with Indian media regulations. The agreement is particularly relevant in today's convergent media landscape where traditional and digital platforms intersect. It includes specific provisions for intellectual property protection, content standards, technical specifications, and territory restrictions, all aligned with Indian legal requirements including the IT Act, Copyright Act, and broadcasting guidelines. This agreement type is commonly used for partnerships between broadcasters, digital platforms, content creators, and media houses operating in or targeting the Indian market.
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1. Parties: Identification and details of the contracting parties including registered addresses and company information
2. Background: Context of the agreement and brief description of each party's business and purpose of collaboration
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Partnership: Detailed outline of the partnership arrangement and services to be provided by each party
5. Rights and Licenses: Grant of rights, including content usage, broadcasting, and distribution rights
6. Content Standards: Quality standards, content guidelines, and compliance requirements
7. Operational Requirements: Day-to-day operational procedures, deadlines, and delivery specifications
8. Revenue Share and Payment Terms: Financial arrangements, revenue sharing model, payment schedule, and calculation methods
9. Intellectual Property Rights: Ownership and protection of IP, including pre-existing IP and newly created content
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement, renewal terms, and termination provisions
12. Representations and Warranties: Standard representations and specific media-related warranties
13. Indemnification: Mutual indemnification obligations and liability limitations
14. Force Majeure: Provisions for unforeseen circumstances affecting performance
15. Governing Law and Jurisdiction: Applicable law and dispute resolution mechanisms
16. General Provisions: Standard boilerplate clauses including notices, assignment, and amendments
1. Digital Rights: Specific provisions for digital platform distribution and social media usage
2. Advertising and Sponsorship: Terms for advertising rights and sponsorship arrangements
3. Content Creation: Specific provisions for joint content creation and production responsibilities
4. Territory and Exclusivity: Geographic scope and any exclusive rights granted
5. Technical Requirements: Detailed technical specifications for content delivery and broadcasting
6. Performance Metrics: KPIs and performance measurement criteria
7. Data Protection: Specific provisions for handling viewer/user data and privacy compliance
8. Brand Guidelines: Usage rules for parties' brands and promotional materials
9. Event Coverage: Specific terms for live event broadcasting or coverage
10. Content Moderation: Procedures for content review and moderation
1. Schedule 1 - Service Level Agreement: Detailed service levels and performance standards
2. Schedule 2 - Revenue Share Calculations: Detailed methodology for revenue sharing and examples
3. Schedule 3 - Content Delivery Specifications: Technical requirements for content format and delivery
4. Schedule 4 - Brand Guidelines: Detailed brand usage guidelines and specifications
5. Schedule 5 - Rate Card: Pricing details for various services or content types
6. Schedule 6 - Territory Map: Detailed description of geographic coverage and restrictions
7. Schedule 7 - Key Personnel: List of key contacts and their responsibilities
8. Appendix A - Content Calendar: Timeline and schedule for content delivery and broadcasting
9. Appendix B - Technical Infrastructure: Details of technical setup and requirements
10. Appendix C - Compliance Checklist: List of regulatory and content compliance requirements
Authors
Relevant legal definitions
Clauses
Relevant Industries
Media & Entertainment
Broadcasting
Digital Media
Advertising
Sports & Recreation
Education
Technology
Telecommunications
Events & Conferences
Public Relations
Marketing
Entertainment Production
Relevant Teams
Legal
Media Operations
Content Acquisition
Business Development
Digital Media
Broadcasting
Compliance
Commercial
Strategic Partnerships
Content Management
Media Relations
Technical Operations
Relevant Roles
Media Director
Content Partnership Manager
Business Development Manager
Legal Counsel
Content Licensing Manager
Broadcasting Rights Manager
Digital Media Manager
Operations Director
Chief Content Officer
Partnership Director
Commercial Director
Compliance Officer
Media Relations Manager
Content Acquisition Manager
Strategic Alliance Manager
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