The Model Release Agreement is a crucial legal document used in Indonesia when engaging models for photography, advertising, or other visual media projects. This agreement, governed by Indonesian law including the Civil Code and Copyright Law No. 28 of 2014, establishes the legal framework for using a person's image and likeness. It typically includes detailed provisions about usage rights, compensation, territorial limitations, and duration of use. The document is essential for protecting both the model's rights and the commercial interests of photographers, agencies, or brands. It should be used whenever professional photographs of individuals are taken for commercial, advertising, or public use, ensuring compliance with Indonesian personal data protection regulations and copyright laws.
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1. Parties: Identification of the model and the photographer/company obtaining the rights
2. Background: Context of the photo shoot and purpose of the agreement
3. Definitions: Key terms including 'Images', 'Usage Rights', 'Territory', 'Media', and 'Commercial Use'
4. Grant of Rights: Explicit permission from the model for use of their images and the scope of usage rights
5. Usage Terms: Specific ways the images can be used, including media types, territories, and duration
6. Compensation: Payment terms and any additional benefits provided to the model
7. Model's Warranties: Model's confirmation of legal capacity and right to enter agreement
8. Ownership and Copyright: Clear statement of image ownership and copyright provisions
9. Term and Territory: Duration of the agreement and geographical scope of usage rights
10. Governing Law: Specification of Indonesian law as governing law and jurisdiction
11. Execution: Signature blocks and execution requirements
1. Moral Rights: Section addressing the model's moral rights under Indonesian copyright law - include for artistic or editorial shoots
2. Social Media Usage: Specific provisions for social media posting and usage - include for digital marketing campaigns
3. Exclusivity: Restrictions on model's similar work with competitors - include for commercial advertising campaigns
4. Retouching Rights: Permissions for image manipulation and editing - include for commercial/advertising use
5. Parent/Guardian Consent: Additional consent section for underage models - include when working with minors
6. Safety and Working Conditions: Specific provisions about shoot conditions - include for complex or potentially hazardous shoots
7. Confidentiality: Non-disclosure provisions - include for private or sensitive shoots
1. Schedule A - Image List: Detailed list of all images covered by the release, including date and location of shoot
2. Schedule B - Usage Specifications: Detailed breakdown of permitted usage, including specific media types and territories
3. Schedule C - Compensation Details: Breakdown of payment terms, including any royalties or usage-based payments
4. Appendix 1 - Shoot Details: Specific details about the photo shoot including date, location, and type of photos
5. Appendix 2 - ID Verification: Copies of model's identification documents as required by Indonesian law
6. Appendix 3 - Additional Consents: Any additional consent forms required (e.g., parent/guardian consent for minors)
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Advertising
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Photography
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Beauty & Cosmetics
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Film & Television
Relevant Teams
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Creative
Marketing
Brand Management
Content Production
Digital Marketing
Compliance
Rights Management
Talent Acquisition
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Relevant Roles
Photographer
Creative Director
Art Director
Model Agent
Legal Counsel
Marketing Manager
Brand Manager
Production Manager
Talent Coordinator
Casting Director
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Compliance Officer
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