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The Character License Agreement is essential for businesses seeking to legally utilize and monetize character intellectual property in various commercial applications. This agreement, governed by Hong Kong law, is commonly used when a character owner wishes to grant another party the right to use their character in specific ways, such as in merchandise, publications, digital content, or advertising. The document covers crucial aspects including license scope, territory, duration, quality control, royalty structures, and approval processes. It should comply with Hong Kong's intellectual property framework, particularly the Copyright Ordinance and Trade Marks Ordinance, while incorporating necessary protections for both parties. The agreement is particularly relevant in today's digital age where character licensing has become a significant revenue stream across multiple platforms and markets.
