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1. Parties: Identification of the client and media agency, including full legal names and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the engagement
3. Definitions: Key terms used throughout the agreement, including industry-specific terminology
4. Appointment and Scope of Services: Formal appointment of the agency and detailed description of core services to be provided
5. Agency Obligations: Key responsibilities and commitments of the media agency
6. Client Obligations: Key responsibilities and commitments of the client, including provision of materials and approvals
7. Fees and Payment Terms: Fee structure, payment schedule, and billing procedures
8. Performance Standards: Required service levels, KPIs, and quality standards
9. Intellectual Property Rights: Ownership and licensing of creative works, content, and campaign materials
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of the agreement and circumstances for termination
12. Liability and Indemnification: Risk allocation between parties and insurance requirements
13. General Provisions: Standard boilerplate clauses including governing law, notices, and dispute resolution
1. Digital Marketing Services: Specific provisions for digital marketing campaigns and online advertising, used when digital services are a significant component
2. Data Protection and Privacy: Detailed data handling and privacy requirements, essential when dealing with personal data or targeted advertising
3. Social Media Management: Specific provisions for social media account management and content creation, included when social media services are part of the scope
4. Creative Services: Provisions for creative development and approval processes, included when the agency provides creative services
5. Media Buying Terms: Specific terms for media purchasing, including volume commitments and rebates, used for traditional media buying services
6. International Services: Additional provisions for cross-border services, included when campaigns span multiple jurisdictions
7. Staff and Personnel: Requirements for key personnel and team structure, included when specific staffing commitments are required
8. Compliance with Industry Codes: Specific compliance requirements with industry standards and codes, included for regulated industries
1. Schedule 1 - Scope of Services: Detailed breakdown of all services to be provided, including specific deliverables and exclusions
2. Schedule 2 - Fee Schedule: Detailed fee structure, including commission rates, hourly rates, and any special pricing arrangements
3. Schedule 3 - Service Level Agreement: Specific performance metrics, reporting requirements, and service standards
4. Schedule 4 - Approved Media Channels: List of approved media channels and platforms for advertising
5. Schedule 5 - Key Personnel: Details of key team members and their roles
6. Schedule 6 - Reporting Requirements: Templates and specifications for regular reporting and performance metrics
7. Schedule 7 - Brand Guidelines: Client's brand guidelines and requirements for creative work
8. Appendix A - Agency Rate Card: Standard agency rates for additional services
9. Appendix B - Approval Process: Workflow and timeframes for campaign approvals
10. Appendix C - Technical Requirements: Technical specifications for deliverables and platform requirements
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Automotive
Entertainment
Travel and Tourism
Education
Professional Services
Telecommunications
Real Estate
Food and Beverage
Non-Profit Organizations
Legal
Marketing
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Marketing Operations
Communications
Risk Management
Chief Marketing Officer
Marketing Director
Media Manager
Procurement Manager
Legal Counsel
Contract Manager
Marketing Operations Manager
Brand Manager
Digital Marketing Manager
Agency Account Director
Media Planning Director
Finance Director
Compliance Officer
Marketing Communications Manager
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