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Digital Marketing Services Agreement
"I need a Digital Marketing Services Agreement for my e-commerce startup to engage a marketing agency for social media management, SEO, and content creation services, with monthly performance reporting and the ability to terminate with 30 days' notice."
1. Parties: Identification of the service provider and client, including ABN/ACN and registered addresses
2. Background: Context of the agreement and general purpose of the engagement
3. Definitions: Key terms used throughout the agreement, including technical marketing terminology
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Term and Commencement: Duration of the agreement and start date
6. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency
7. Client's Obligations: Client responsibilities, including provision of materials and approvals
8. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Data Protection and Privacy: Compliance with Privacy Act and handling of personal information
11. Confidentiality: Protection of confidential information from both parties
12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance assessment criteria
13. Termination: Conditions and process for ending the agreement
14. Dispute Resolution: Process for handling disagreements and conflicts
15. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Social Media Management: Specific terms for social media account management and content creation
2. SEO Services: Detailed provisions for search engine optimization services
3. Content Creation: Terms specific to content development and approval processes
4. PPC Advertising: Terms for paid advertising campaign management and budgets
5. Third-Party Platforms: Terms regarding use of third-party marketing platforms and tools
6. International Marketing: Additional provisions for cross-border marketing activities
7. Crisis Management: Procedures for handling social media or marketing crises
8. White Labeling: Terms for white-label service provision if agency works under client's brand
1. Schedule 1 - Service Specifications: Detailed breakdown of specific marketing services and deliverables
2. Schedule 2 - Fee Schedule: Comprehensive pricing details, including rate cards and payment milestones
3. Schedule 3 - Service Level Agreement: Performance standards, response times, and service quality metrics
4. Schedule 4 - Approved Platforms and Tools: List of authorized marketing platforms and tools to be used
5. Schedule 5 - Reporting Templates: Standard formats for performance reports and analytics
6. Appendix A - Brand Guidelines: Client's branding requirements and style guide
7. Appendix B - Compliance Requirements: Specific regulatory and industry compliance requirements
8. Appendix C - Key Personnel: List of key team members and their roles from both parties
Authors
Retail
E-commerce
Professional Services
Technology
Healthcare
Education
Financial Services
Hospitality
Real Estate
Manufacturing
Consumer Goods
Entertainment
Non-profit
Telecommunications
Legal
Marketing
Digital
Procurement
Operations
Business Development
Communications
Content
Social Media
Brand Management
E-commerce
Compliance
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Marketing Coordinator
Content Manager
Social Media Manager
SEO Specialist
Brand Manager
Agency Account Manager
Legal Counsel
Procurement Manager
Operations Manager
Marketing Consultant
E-commerce Manager
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