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Advertising Sales Agreement

Advertising Sales Agreement Template for Australia

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Key Requirements PROMPT example:

Advertising Sales Agreement

"I need an Advertising Sales Agreement for my digital marketing agency to provide social media advertising services to a national retail chain, including exclusivity rights for the Australian market, starting from March 2025."

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Document background
The Advertising Sales Agreement is a crucial commercial contract used in the Australian market to formalize the relationship between advertising service providers and their clients. This document is essential when businesses engage advertising agencies or media companies to promote their products or services. The agreement covers all aspects of the advertising relationship, including service scope, campaign requirements, approval processes, and payment terms, while ensuring compliance with Australian legislation such as the Competition and Consumer Act 2010 and relevant advertising standards. It's particularly important in protecting both parties' interests by clearly defining deliverables, performance expectations, and intellectual property rights, while incorporating necessary provisions for digital advertising and data protection under Australian law.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client/advertiser

2. Background: Context of the agreement, including brief description of the parties' business and purpose of the arrangement

3. Definitions: Key terms used throughout the agreement including Advertising Services, Campaign, Media Placement, Creative Content, etc.

4. Scope of Services: Detailed description of advertising services to be provided

5. Campaign Requirements: Specific requirements for advertising campaigns, including timing, placement, and targeting

6. Approval Process: Process for reviewing and approving advertising content and placements

7. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing procedures

8. Intellectual Property Rights: Ownership and usage rights of creative content and advertising materials

9. Warranties and Representations: Guarantees regarding service quality, compliance with laws, and advertising standards

10. Term and Termination: Duration of agreement and circumstances for termination

11. Confidentiality: Protection of confidential information shared between parties

12. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices

Optional Sections

1. Performance Metrics: Specific KPIs and measurement criteria for advertising campaigns - include when performance-based compensation is part of the agreement

2. Media Buying Terms: Specific terms related to media purchasing and placement - include when the agreement involves media buying services

3. Agency Commission: Details of commission structure - include when working with advertising agencies rather than direct clients

4. Data Protection and Privacy: Detailed provisions for handling personal data - include when advertising involves collection or processing of personal information

5. Exclusivity: Terms regarding exclusive rights or territory - include when parties agree to exclusive arrangements

6. Sub-contractors: Terms governing use of third-party service providers - include when subcontracting is anticipated

7. Creative Services: Detailed terms for creative development - include when agreement covers creative services

Suggested Schedules

1. Schedule 1 - Service Description: Detailed breakdown of advertising services to be provided

2. Schedule 2 - Fee Schedule: Comprehensive pricing structure including rate cards and payment terms

3. Schedule 3 - Campaign Specifications: Specific details of planned advertising campaigns

4. Schedule 4 - Service Level Agreement: Performance standards and response times

5. Appendix A - Approval Forms: Standard forms for campaign and content approval

6. Appendix B - Brand Guidelines: Client's branding requirements and specifications

7. Appendix C - Reporting Templates: Standard formats for campaign performance reporting

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses


































Relevant Industries

Retail

Media and Entertainment

Technology

Financial Services

Consumer Goods

Healthcare

Telecommunications

Automotive

Real Estate

Education

Professional Services

Hospitality and Tourism

Relevant Teams

Legal

Marketing

Procurement

Finance

Sales

Business Development

Creative Services

Account Management

Media Planning

Operations

Brand Management

Commercial

Relevant Roles

Marketing Director

Advertising Manager

Media Buyer

Account Executive

Commercial Director

Legal Counsel

Procurement Manager

Brand Manager

Chief Marketing Officer

Sales Director

Business Development Manager

Contract Manager

Finance Manager

Creative Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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