Document background
The Brand Exclusivity Agreement is essential for businesses seeking to establish protected, exclusive rights to use or commercialize specific brands in the Australian market. This document is particularly relevant when a brand owner wishes to grant exclusive rights to another party for specific territories or market segments while maintaining control over brand integrity and usage. It addresses key requirements under Australian competition law, particularly the Competition and Consumer Act 2010 (Cth), and includes provisions for trademark protection, quality control, and commercial terms. The agreement is commonly used in franchise arrangements, distribution partnerships, and territorial licensing deals, providing a framework for both parties to understand their rights, obligations, and restrictions in the exclusive arrangement.
