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Buyer Referral Agreement
"I need a Buyer Referral Agreement for my software company in South Africa that will be used with marketing agencies who refer enterprise clients to us, with a tiered commission structure and specific data protection clauses for handling customer information."
1. Parties: Identification and details of the principal business and the referrer
2. Background: Context of the agreement and brief description of the business relationship
3. Definitions: Definitions of key terms used throughout the agreement, including 'Referred Buyer', 'Qualifying Transaction', 'Referral Fee'
4. Appointment and Scope: Terms of referrer's appointment and scope of referral services
5. Referral Process: Detailed process for making and tracking referrals, including notification requirements
6. Referral Fee Structure: Details of commission rates, calculation methods, and payment terms
7. Obligations of the Referrer: Referrer's duties, responsibilities, and conduct requirements
8. Obligations of the Business: Business's commitments regarding referred buyers and payment processing
9. Data Protection and Privacy: POPIA compliance requirements and data handling procedures
10. Term and Termination: Duration of agreement and termination provisions
11. Confidentiality: Protection of confidential information and trade secrets
12. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Non-Compete Clause: Restrictions on referrer's ability to refer to competitors, used when exclusivity is required
2. Marketing and Branding: Guidelines for using business's branding in referral activities, included when referrer will engage in marketing
3. Training and Support: Details of training provided to referrer, included when business offers comprehensive support
4. Dispute Resolution: Specific procedures for handling disputes, included for high-value or complex referral relationships
5. Insurance Requirements: Specific insurance obligations, included when referrer needs professional liability coverage
6. Compliance with Industry Regulations: Specific regulatory requirements, included when dealing with regulated industries like financial services or real estate
1. Schedule 1 - Commission Structure: Detailed breakdown of commission rates, tiers, and calculation methods
2. Schedule 2 - Referral Process Flow: Step-by-step process flow for making and processing referrals
3. Schedule 3 - Approved Marketing Materials: Templates and guidelines for referral marketing materials
4. Appendix A - Referral Form Template: Standard form for submitting referral information
5. Appendix B - Data Protection Protocol: Detailed procedures for handling personal information in compliance with POPIA
6. Appendix C - Code of Conduct: Guidelines for ethical behavior and professional conduct in referral activities
Authors
Real Estate
Financial Services
Professional Services
Retail
Technology
Healthcare
Education
Manufacturing
Automotive
Insurance
Tourism and Hospitality
Construction
Legal
Sales
Business Development
Marketing
Compliance
Finance
Operations
Partner Relations
Commercial
Business Development Manager
Sales Director
Marketing Manager
Channel Partner Manager
Referral Program Coordinator
Legal Counsel
Compliance Officer
Commercial Director
Partnership Manager
Chief Revenue Officer
Account Manager
Business Owner
Sales Operations Manager
Marketing Director
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