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Name Licensing Agreement
"I need a Name Licensing Agreement for my fashion brand to license a celebrity chef's name for a new cookware line launching in March 2025, with exclusive rights in North America and a 5% royalty structure."
1. Parties: Identification of the licensor and licensee, including full legal names and addresses
2. Background: Context of the agreement, ownership history of the name, and purpose of the licensing arrangement
3. Definitions: Defined terms including 'Licensed Name', 'Territory', 'Term', 'Net Sales', and other key concepts
4. Grant of License: Scope of the license, including territory, exclusivity, and permitted uses of the licensed name
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Payment Terms: License fees, royalties, payment schedule, and calculation methods
7. Quality Control: Standards for use of the licensed name and licensor's right to inspect and approve usage
8. Protection of Rights: Obligations regarding protection and enforcement of rights in the licensed name
9. Representations and Warranties: Parties' assertions about their rights and authority
10. Termination: Grounds for termination, notice requirements, and post-termination obligations
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including notices, assignment, governing law, and dispute resolution
1. Sublicensing Rights: Terms for sublicensing the name to third parties, used when sublicensing is permitted
2. Marketing and Promotion: Specific terms regarding marketing activities and promotional use of the licensed name
3. Minimum Performance Requirements: Minimum sales or usage requirements to maintain the license, used in performance-based agreements
4. Change of Control: Provisions dealing with change in ownership of either party, important for corporate licensees
5. Co-existence Provisions: Terms for co-existence with other similar names, used when there are potential conflicts
6. Digital Use Provisions: Specific terms for online and digital use of the licensed name, important for digital businesses
7. Corporate Social Responsibility: Standards for ethical business practices, important for reputation-sensitive arrangements
1. Schedule A - Licensed Name Specifications: Detailed description and specifications of the licensed name, including variations and formats
2. Schedule B - Territory Definition: Detailed description of geographic territories where the license applies
3. Schedule C - Approved Products/Services: List of products or services for which the name can be used
4. Schedule D - Quality Control Guidelines: Detailed quality control standards and procedures
5. Schedule E - Fee Schedule: Detailed breakdown of fees, royalties, and payment calculations
6. Schedule F - Approval Procedures: Procedures for obtaining approval for new uses of the licensed name
7. Appendix 1 - Name Usage Guidelines: Style guide and technical specifications for name usage
8. Appendix 2 - Reporting Templates: Standard forms for required reporting under the agreement
Authors
Retail
Fashion and Luxury Goods
Entertainment
Sports
Consumer Products
Media and Publishing
Technology
Food and Beverage
Professional Services
Education
Healthcare
Manufacturing
Legal
Brand Management
Commercial
Business Development
Marketing
Compliance
Intellectual Property
Finance
Operations
Legal Counsel
Licensing Manager
Brand Manager
Commercial Director
Business Development Manager
Intellectual Property Attorney
Contract Administrator
Chief Legal Officer
Marketing Director
Compliance Officer
Celebrity Manager
Franchise Manager
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