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The Challenge: Doing More with Less

Firefish, a market research agency, faced increasing pressure on legal processes due to a growing volume of client contracts without increased legal resources. The challenge intensified when Jude Legg, Firefish's main legal and compliance lead, reduced her availability, leaving the company with half the legal support for the same or greater workload.

As Richard Owen, Head of Innovation and Transformation, put it, Firefish needed to "punch above our weight without an army of lawyers."

Timing is also critical for their business. When a project contract arrives, "it has to get done, and it has to be done in a timely way, or it risks the delay to the project kick off." This used to create "massive panic and wondering how we would get through it."

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The Solution: An AI-Powered Legal Assistant

To address this resource gap, Firefish explored AI-powered legal tools, aiming to maintain quality and speed in legal review while keeping costs low. After evaluating options like ChatGPT and Co-Pilot, Firefish chose ��������Ƶ for its intuitive design, strong features, and flexible pricing.

��������Ƶ stood out for its ease of use and instant value. Richard Owen contrasted it with other tools, noting the "false confidence you can get from a chat GPT or Co-pPilot because it looks like they've nailed it, but then you hand it over to your legal resource for a check and find out you might as well have like not bothered." The platform’s ability to highlight concerns and risks within minutes transformed the review process. Long contracts can now be analyzed quickly, reducing a 40-page document to 10 key points. As Jude shares, "just extrapolating the risks from massive documents is a lot cleaner. It's a lot more efficient. It allows me to focus on what those risks mean for the business and get me to the end a lot sooner."

Jude especially appreciates the traffic light risk indicators and the clipboard tool, which turn overwhelming reviews into clear, actionable insights. She states, "I was super impressed at how intuitive and easy Genie was. And my favorite feature so far is the clipboard feature, which allows me to get to the risks really quickly. It then allows me to get in touch with the MD and say, 'Here's the risk. Here's what I suggest you negotiate on. Decision made.'"

Jurisdictional flexibility was also key, as Firefish has teams across the UK and multiple US states. ��������Ƶ’s competitive pricing and outstanding support further solidified the choice. Richard notes ��������Ƶ’s commercial approach was a significant deciding factor, “‘the ability to have a free trial, but then even once we started paying for it, lots of flexibility and options." For Jude, the standout has been her experience with the team: "if you make a suggestion or you give feedback, things improve overnight. Every time I log onto the platform, a feature that I've dreamed of is there. The ability to call the team up and talk it through.” Firefish could start small, scale quickly, and rely on expert guidance from ��������Ƶ.

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The Impact: Speed, Accuracy, and Confidence

The results were immediate. Firefish now handles the same legal review using just one-third of Jude's time, cutting review time by at least 50 percent and eliminating the need to outsource. Jude emphasizes, "The main thing is that it has reduced the review time. Looking at a 40-page document, a couple of minutes later, I just know here's 10 things I should look at." This saves money and gives the team greater control. As Jude adds, there have been significant cost controls too as they "haven't had to go out to external lawyers." For Richard, "as a really simple metric we are ticking that box of getting through the same level of contracting negotiation as we always did on about a third the less time. That's been a clear win for us."

Accuracy has also improved. With ��������Ƶ, "you only have to spend an hour on a document, not six.” “It allows you to use your energy to focus on the risks rather than the reading." ��������Ƶ ensures nothing slips through, allowing resources to focus on strategic decision-making.

Perhaps the most transformative change has been the empowerment of the Managing Directors. With ��������Ƶ, they can now confidently conduct a first-pass review of contracts. Jude shares that, "using Genie has brought MDs closer to the process of reviewing commercial contracts. And ultimately it really helps them feel confident that they're making the right decisions." This brings leadership closer to contractual details, making decision-making faster and more informed. What used to be a source of stress is now straightforward. For the FireFish team, ��������Ƶ has eliminated "massive panic and wondering how we would get through it" when contracts arrive at inopportune moments.

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Looking Ahead

Firefish is excited to continue its partnership with ��������Ƶ, looking forward to new features like playbook templates and side-by-side contract comparison. These innovations promise even more efficient and user-friendly legal processes. In the words of the Firefish team, ��������Ƶ is a tool worth exploring. As their Head of Innovation and Transformation puts it, “Save yourself the time of checking out anyone else. If you want to streamline your commercial contract management, start here.”

Jude echoes that confidence: “Genie gives companies the assurance they can review contracts quickly, pick out key risks, and know they’re not leaving themselves exposed to something that could harm the business.”

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