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Mou For Sponsorship
"I need a MOU for Sponsorship between our tech company and a major esports tournament organizer in the Philippines, covering exclusive naming rights and digital marketing rights for three tournaments in 2025, with an estimated sponsorship value of 5 million pesos."
1. Parties: Identification of the sponsor and the sponsored entity, including full legal names and addresses
2. Background: Context of the sponsorship relationship and brief description of each party's business/activities
3. Definitions: Key terms used throughout the MOU including 'Sponsorship Period', 'Sponsorship Benefits', and 'Sponsorship Fee'
4. Purpose: Clear statement of the intended purpose and scope of the sponsorship arrangement
5. Sponsorship Rights and Benefits: Overview of the rights granted to the sponsor and benefits to be provided by the sponsored party
6. Financial Terms: Outline of sponsorship fees, payment schedule, and any in-kind contributions
7. Duration: Proposed timeframe for the sponsorship relationship
8. Intellectual Property: Basic terms for usage of logos, trademarks, and other brand materials
9. Confidentiality: Basic confidentiality obligations regarding the MOU and discussions
10. Non-Binding Nature: Clear statement that the MOU is non-binding except for specific clauses
11. Next Steps: Process and timeline for negotiating and executing a definitive agreement
12. Execution: Signature blocks and execution details
1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights
2. Event-Specific Terms: Include when sponsorship relates to specific events or tournaments
3. Digital Rights: Added when sponsorship includes significant digital or social media components
4. Territorial Rights: Include when sponsorship rights are limited to specific geographic areas
5. Regulatory Compliance: Added for regulated industries (e.g., alcohol, tobacco, gambling)
6. Force Majeure: Include when parties want to address potential disruptions to sponsorship activities
7. Moral Clauses: Used when reputation management is a key concern
8. Renewal Options: Include when parties want to outline potential extension terms
1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule B - Brand Guidelines: Basic guidelines for usage of sponsor's logos and branding elements
3. Schedule C - Payment Schedule: Detailed breakdown of proposed payment terms and installments
4. Schedule D - Key Milestones: Timeline of key dates and deliverables for the sponsorship
5. Appendix 1 - Contact Details: Key contact persons for both parties
6. Appendix 2 - Initial Marketing Plan: Preliminary marketing and activation concepts
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Corporate Affairs
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Events
Sponsorship
Corporate Communications
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Sponsorship Manager
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