Endorsement Release Form

Endorsement Release Form Template for Philippines

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Key Requirements PROMPT example:

"I need an Endorsement Release Form for a Filipino beauty influencer who will promote our skincare product line across social media platforms in Southeast Asia, with exclusive rights from March 2025 to December 2025."

Document background

The Endorsement Release Form is a crucial legal document used in the Philippines when a company seeks to engage an individual (typically a celebrity, influencer, or public figure) for promotional purposes. This document is essential in today's digital marketing landscape, where endorsements play a significant role in brand promotion across various media platforms. It ensures compliance with Philippine regulations, including the Civil Code, Intellectual Property Code, and relevant advertising guidelines from the Ad Standards Council. The form covers key aspects such as usage rights, compensation, approval processes, and termination conditions, while protecting both the company's interests and the endorser's rights. It's particularly important given the increasing scrutiny of endorsements by Philippine regulatory bodies and the need for transparency in advertising.

Suggested Sections

1. Parties: Identification of the company seeking endorsement and the endorser, including full legal names and addresses

2. Background: Brief context explaining the purpose of the agreement and the nature of the endorsement relationship

3. Definitions: Definitions of key terms used throughout the agreement, including 'Endorsement Materials', 'Marketing Channels', and 'Territory'

4. Grant of Rights: The endorser's explicit permission for use of their name, image, likeness, and endorsement materials

5. Scope of Endorsement: Detailed description of the endorsement activities, products/services being endorsed, and permitted uses

6. Term and Territory: Duration of the endorsement rights and geographical areas where the endorsement may be used

7. Compensation: Details of payment or other consideration provided for the endorsement

8. Approval Rights: Process for reviewing and approving endorsement materials before publication

9. Representations and Warranties: Basic guarantees from both parties, including endorser's right to enter agreement and company's right to use materials

10. Termination: Conditions under which either party may end the agreement and the consequences of termination

Optional Sections

1. Exclusivity: Used when the endorser is restricted from promoting competing products/services

2. Morality Clause: Added when the company wants the right to terminate if the endorser's reputation becomes compromised

3. Social Media Requirements: Included when the endorsement involves social media platforms, specifying posting requirements and guidelines

4. Confidentiality: Added when sensitive information will be shared during the endorsement relationship

5. Insurance Requirements: Used when the endorsement involves physical activities or high-risk elements

6. International Usage: Included when the endorsement will be used in multiple countries

Suggested Schedules

1. Schedule A - Endorsed Products/Services: Detailed list of specific products or services covered by the endorsement

2. Schedule B - Compensation Structure: Detailed breakdown of payments, royalties, or other forms of compensation

3. Schedule C - Approved Marketing Channels: List of specific platforms and media where the endorsement may appear

4. Appendix 1 - Approval Process: Detailed workflow for submission, review, and approval of endorsement materials

5. Appendix 2 - Brand Guidelines: Company's requirements for brand representation and usage

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Consumer Goods

Retail

Entertainment

Fashion and Apparel

Food and Beverage

Technology

Telecommunications

Beauty and Cosmetics

Automotive

Financial Services

Healthcare and Wellness

Sports and Fitness

Travel and Hospitality

E-commerce

Education

Relevant Teams

Legal

Marketing

Public Relations

Digital Marketing

Brand Management

Compliance

Content Creation

Advertising

Social Media

Talent Management

Contract Administration

Relevant Roles

Marketing Manager

Brand Manager

Legal Counsel

Talent Acquisition Specialist

Public Relations Manager

Digital Marketing Manager

Social Media Manager

Advertising Director

Content Manager

Compliance Officer

Contract Administrator

Celebrity Relations Manager

Influencer Marketing Specialist

Brand Ambassador Coordinator

Creative Director

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Let's create your Endorsement Release Form

Authors

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