¶¶Òõ¶ÌÊÓƵ

All Countries
Mergers & Acquisitions
Brand Purchase Agreement

Brand Purchase Agreement Template for Netherlands

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Brand Purchase Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Brand Purchase Agreement

"I need a Brand Purchase Agreement under Dutch law for the acquisition of a luxury fashion brand, including provisions for continued use of existing manufacturing facilities for 12 months and protection of design archives."

Celebrated by
Collaborations with
Investors
Document background
The Brand Purchase Agreement is a crucial document used when a business wishes to acquire the complete ownership and rights to a brand from its current owner. This agreement, structured under Dutch law, facilitates the comprehensive transfer of all brand-related assets, including registered and unregistered intellectual property rights, goodwill, and associated business assets. It is particularly important in corporate restructuring, business expansion, or market consolidation scenarios. The document addresses key aspects such as purchase price, warranties, transfer mechanics, and post-closing obligations, while ensuring compliance with Dutch civil law, Benelux IP regulations, and relevant EU directives. It's essential for transactions where brand value forms a significant portion of the business assets being transferred.
Suggested Sections

1. Parties: Identification of the seller and purchaser, including full legal names and registered addresses

2. Background: Context of the transaction, brief description of the brand and purpose of the agreement

3. Definitions: Definitions of key terms used throughout the agreement, including 'Brand', 'Intellectual Property Rights', and 'Effective Date'

4. Sale and Purchase: Core transaction terms, including what is being sold and purchased

5. Purchase Price: Details of the purchase price, payment terms, and any adjustments

6. Closing: Conditions precedent, closing mechanics, and timing

7. Seller's Warranties: Warranties regarding ownership, rights to sell, and condition of the brand assets

8. Brand Assets Transfer: Specific provisions for transferring various brand elements and associated IP rights

9. Intellectual Property Rights: Detailed provisions regarding the transfer of trademarks, copyrights, and other IP

10. Confidentiality: Obligations regarding confidential information and trade secrets

11. Tax Matters: Allocation of tax liabilities and responsibilities

12. Governing Law and Jurisdiction: Choice of Dutch law and jurisdiction provisions

13. General Provisions: Standard boilerplate clauses including notices, amendments, and severability

Optional Sections

1. Earn-out Provisions: Include when part of the purchase price is contingent on future performance

2. Transitional Services: Include when the seller will provide temporary support services post-closing

3. Employee Matters: Include when brand-related employees are being transferred

4. Non-Competition: Include when restricting seller's future competing activities

5. Third Party Consents: Include when specific third-party approvals are required

6. Brand Guidelines: Include when specific usage and brand standards must be maintained

7. Territory Restrictions: Include when the brand purchase is limited to specific geographical areas

8. Customer Data Transfer: Include when customer databases are part of the brand assets

Suggested Schedules

1. Schedule 1 - Brand Assets: Detailed inventory of all brand assets being transferred

2. Schedule 2 - Registered IP Rights: List of all registered trademarks, designs, and other IP rights

3. Schedule 3 - Purchase Price Calculation: Detailed breakdown of purchase price components

4. Schedule 4 - Closing Deliverables: List of all documents and items to be delivered at closing

5. Schedule 5 - Form of Transfer Documents: Templates for specific transfer documents required

6. Schedule 6 - Brand Guidelines: Detailed brand usage guidelines and standards

7. Appendix A - Due Diligence Findings: Summary of key due diligence findings and disclosed matters

8. Appendix B - Third Party Agreements: List of relevant third party agreements affecting the brand

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions











































Clauses












































Relevant Industries

Consumer Goods

Retail

Fashion and Luxury

Food and Beverage

Technology

Media and Entertainment

Pharmaceuticals

Automotive

Telecommunications

Professional Services

Sports and Recreation

Hospitality

Relevant Teams

Legal

Intellectual Property

Corporate Development

Marketing

Finance

Brand Management

Business Development

Mergers & Acquisitions

Commercial

Compliance

Relevant Roles

Chief Executive Officer

Chief Legal Officer

General Counsel

Brand Manager

Intellectual Property Lawyer

Commercial Director

Chief Marketing Officer

Head of Mergers & Acquisitions

Brand Development Director

Legal Counsel

Corporate Development Manager

Chief Financial Officer

Trademark Attorney

Business Development Director

Brand Licensing Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Brand Purchase Agreement

Dutch law-governed agreement for the transfer of brand ownership and associated intellectual property rights between parties.

find out more

Share Purchase Agreement

A Dutch law-governed agreement for the sale and purchase of shares in a company, setting out transaction terms, warranties, and completion mechanics.

find out more

Stock Purchase Agreement

A Dutch law-governed agreement for the sale and purchase of shares in a company, detailing transaction terms, warranties, and completion requirements.

find out more

Used Equipment Purchase Agreement

Dutch law-governed agreement for the sale and purchase of used equipment, specifying terms, conditions, and obligations of both parties.

find out more

Software Asset Purchase Agreement

Dutch law-governed agreement for the purchase and transfer of software assets, including ownership rights, technical specifications, and compliance requirements.

find out more

Share And Asset Purchase Agreement

Dutch law agreement combining share purchase and asset acquisition, detailing terms for company ownership transfer and specific asset purchases.

find out more

Equity Interest Transfer Agreement

Dutch law agreement for the transfer of equity interests between parties, detailing terms, conditions, and requirements of the share transfer transaction.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.

Read our Privacy Policy.