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1. Parties: Identification of the licensor and licensee with full legal names and addresses
2. Background: Context of the agreement, details of trademark ownership and registration, and purpose of the licence
3. Definitions: Definitions of key terms used throughout the agreement
4. Grant of Licence: Scope of the licence, including territory, exclusivity/non-exclusivity, and permitted uses
5. Term and Renewal: Duration of the licence and conditions for renewal
6. Fees and Payment Terms: Licence fees, royalties, payment schedule, and calculation methods
7. Quality Control: Standards for use of the trademark and quality control requirements
8. Usage Guidelines: Specific requirements for how the trademark must be displayed and used
9. Obligations of the Parties: Specific duties of both licensor and licensee
10. Protection and Infringement: Provisions for protecting the trademark and handling infringement by third parties
11. Representations and Warranties: Standard warranties about trademark ownership and right to license
12. Termination: Grounds and process for termination and consequences
13. Post-Termination Obligations: Obligations surviving termination and wrap-up procedures
14. General Provisions: Standard boilerplate clauses including governing law, notices, etc.
1. Sub-licensing Rights: Include when licensee is permitted to grant sub-licenses
2. Minimum Performance Requirements: Include when there are specific sales or performance targets
3. Marketing and Promotion: Include when specific marketing obligations or restrictions apply
4. Assignment and Change of Control: Include detailed provisions when transfer rights are important
5. Competition and Territory Restrictions: Include when there are specific territorial or competition concerns
6. Audit Rights: Include when detailed financial reporting and audit rights are required
7. Insurance Requirements: Include when specific insurance coverage is required
8. Dispute Resolution: Include when specific arbitration or mediation procedures are desired
1. Schedule 1 - Licensed Trademarks: Detailed list of all licensed trademarks including registration numbers and classes
2. Schedule 2 - Territory: Detailed description of the geographic territory covered by the licence
3. Schedule 3 - Approved Products/Services: List of products or services for which the trademark may be used
4. Schedule 4 - Quality Standards: Detailed quality control specifications and requirements
5. Schedule 5 - Brand Guidelines: Specific requirements for trademark usage and brand presentation
6. Schedule 6 - Royalty Calculations: Detailed methodology for calculating royalties
7. Schedule 7 - Approved Sub-licensees: List of pre-approved sub-licensees (if applicable)
8. Schedule 8 - Reporting Templates: Required formats for periodic reports and royalty statements
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Technology
Manufacturing
Pharmaceuticals
Entertainment
Media
Sports
Automotive
Education
Hospitality
Professional Services
E-commerce
Software and Technology
Legal
Intellectual Property
Commercial
Business Development
Compliance
Brand Management
Marketing
Corporate Affairs
Finance
International Operations
Licensing Operations
Risk Management
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Business Development Manager
Compliance Officer
Chief Legal Officer
Contract Manager
Corporate Counsel
Trademark Attorney
General Counsel
IP Rights Manager
Chief Commercial Officer
Franchise Manager
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