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The Sale of Personal Goodwill Agreement is essential in Malaysian business transactions where an individual's personal reputation, relationships, and expertise are being transferred separately from enterprise goodwill. This document is commonly used in professional service firm acquisitions, medical practice sales, and similar transactions where client relationships are closely tied to the individual rather than the business entity. The agreement must comply with Malaysian legal requirements, including the Contracts Act 1950 and relevant tax legislation. It typically includes detailed provisions for valuation, payment structure, non-compete obligations, and transition support. This type of agreement is particularly important for tax planning purposes, as personal goodwill may receive different tax treatment compared to enterprise goodwill under Malaysian tax law.

1. Parties: Identification of the seller (individual or entity selling the goodwill) and buyer with complete legal names and addresses

2. Background: Context of the transaction, including brief history of the business and goodwill being sold

3. Definitions: Key terms used throughout the agreement, including 'Goodwill', 'Business', 'Effective Date', etc.

4. Sale and Purchase of Goodwill: Core transaction terms, specifically describing the goodwill being sold and transferred

5. Purchase Price and Payment: Details of the purchase price, payment terms, method of payment, and any adjustments

6. Completion: Requirements and conditions for completing the sale, including timing and deliverables

7. Seller's Warranties: Seller's representations regarding ownership, right to sell, and quality of the goodwill

8. Seller's Covenants: Post-completion obligations of the seller, including non-compete and non-solicitation provisions

9. Confidentiality: Provisions protecting confidential information related to the goodwill and business

10. Tax Matters: Allocation of tax liabilities and responsibilities related to the transaction

11. General Provisions: Standard contractual clauses including governing law, notices, and amendment procedures