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1. Parties: Identification and details of the Marketing Agency and the Client
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided by the agency
5. Term and Termination: Duration of the agreement and conditions for termination
6. Agency Obligations: Key responsibilities and commitments of the marketing agency
7. Client Obligations: Client's responsibilities including providing materials, approvals, and access
8. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works
10. Confidentiality: Protection of confidential information shared between parties
11. Data Protection and Privacy: Compliance with data protection laws and handling of personal data
12. Approval Process: Procedures for client approval of marketing materials and campaigns
13. Performance Metrics: Key performance indicators and evaluation criteria
14. Warranties and Indemnities: Guarantees provided by both parties and protection against claims
15. Limitation of Liability: Limits on parties' liability and exclusions
16. Force Majeure: Provisions for unforeseen circumstances affecting contract performance
17. General Provisions: Standard legal clauses including notices, amendments, and governing law
1. Social Media Management: Specific terms for social media marketing services, if included
2. Content Creation Rights: Detailed provisions for content creation and ownership, if significant content development is involved
3. Influencer Marketing: Terms for influencer engagement and management, if applicable
4. International Marketing: Provisions for cross-border marketing activities, if relevant
5. Agency of Record: Terms establishing the agency as the primary marketing partner, if exclusive
6. Success Fee Structure: Performance-based compensation terms, if applicable
7. Third-Party Vendor Management: Terms for managing external vendors or suppliers
8. Crisis Management: Procedures for handling marketing-related crisis situations
1. Schedule A - Scope of Work: Detailed breakdown of specific marketing services, deliverables, and timelines
2. Schedule B - Fee Structure: Comprehensive fee schedule, rate cards, and payment milestones
3. Schedule C - Key Personnel: List of key team members and their roles from both parties
4. Schedule D - Brand Guidelines: Client's branding requirements and usage guidelines
5. Schedule E - Service Level Agreement: Performance standards, response times, and quality metrics
6. Schedule F - Reporting Templates: Format and frequency of performance reports and analytics
7. Appendix 1 - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors
8. Appendix 2 - Compliance Requirements: Industry-specific regulatory requirements and compliance standards
Retail
E-commerce
Technology
Financial Services
Healthcare
Consumer Goods
Real Estate
Education
Hospitality
Telecommunications
Automotive
Entertainment
Fashion and Apparel
Food and Beverage
Legal
Marketing
Procurement
Finance
Operations
Brand Management
Digital Marketing
Communications
Compliance
Creative Services
Account Management
Business Development
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Account Director
Business Development Manager
Legal Counsel
Procurement Manager
Agency Director
Creative Director
Digital Marketing Manager
Communications Manager
Compliance Officer
Finance Director
Operations Manager
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