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The Influencer Usage Rights Contract has become increasingly crucial in India's rapidly growing digital marketing landscape, where influencer marketing has emerged as a primary channel for brand promotion. This document is essential when engaging social media influencers for brand promotions, product endorsements, or ongoing brand ambassadorship. It ensures compliance with Indian regulations, particularly the ASCI Guidelines for Influencer Advertising 2021, while protecting both the brand's and influencer's interests. The contract typically includes detailed provisions for content ownership, usage rights, platform-specific requirements, compensation terms, and mandatory disclosures. It's designed to address the unique challenges of digital content rights management within the Indian legal framework, including intellectual property protection, consumer protection requirements, and digital advertising regulations.

1. Parties: Identification of the contracting parties - the brand/company and the influencer, including their legal names, addresses, and registration details

2. Background: Context of the agreement, brief description of the parties' business/profile, and purpose of the collaboration

3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Content', 'Platform', 'Campaign', 'Deliverables', etc.

4. Scope of Services: Detailed description of the influencer's obligations, content requirements, and deliverables

5. Content Rights and Usage: Specifications about content ownership, licensing terms, and usage rights granted to the brand

6. Approval Process: Process for content review, approval, and revision requirements

7. Compensation: Payment terms, amounts, and schedule, including any performance-based bonuses

8. Term and Termination: Duration of the agreement and conditions for termination

9. Compliance Requirements: Obligations regarding disclosure of sponsored content and compliance with ASCI guidelines

10. Representations and Warranties: Parties' assurances regarding their capacity, rights, and obligations

11. Confidentiality: Protection of confidential information shared during the collaboration

12. Intellectual Property: Protection and handling of existing and created intellectual property

13. Indemnification: Parties' obligations to protect each other from third-party claims

14. Governing Law and Jurisdiction: Applicable law and courts for dispute resolution