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Simple Marketing Agreement

Simple Marketing Agreement Template for Ireland

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Key Requirements PROMPT example:

Simple Marketing Agreement

"I need a Simple Marketing Agreement for my tech startup to engage a digital marketing agency for social media management and content creation, with special attention to GDPR compliance and protection of our intellectual property rights in Ireland."

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Document background
The Simple Marketing Agreement is essential for businesses in Ireland seeking to formalize their marketing service relationships while ensuring compliance with local and EU regulations. This document is typically used when a company engages a marketing agency, consultant, or professional to provide marketing services, whether for a specific campaign or ongoing marketing support. It includes crucial provisions for data protection under GDPR, adherence to Irish advertising standards, and consumer protection requirements. The agreement is structured to be comprehensive yet flexible, accommodating various marketing services while maintaining clarity on deliverables, intellectual property rights, and payment terms. It's particularly relevant in today's digital marketing landscape where compliance and clear service definitions are crucial for successful business relationships.
Suggested Sections

1. Parties: Identification of the service provider (marketing agency/consultant) and the client company

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Key terms used throughout the agreement including Marketing Services, Deliverables, Marketing Materials, etc.

4. Scope of Services: Detailed description of the marketing services to be provided

5. Term and Termination: Duration of the agreement and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing requirements

7. Obligations of the Service Provider: Key responsibilities and commitments of the marketing service provider

8. Client Obligations: Responsibilities of the client, including providing necessary materials and approvals

9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative works

10. Confidentiality: Protection of confidential information shared during the engagement

11. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection

12. Warranties and Indemnities: Standard warranties about service quality and related indemnifications

13. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

Optional Sections

1. Social Media Management: Specific terms for social media marketing services, including account access and content approval processes

2. Performance Metrics: Defined KPIs and performance measurement criteria, used when specific targets are part of the agreement

3. Agency of Record: Terms establishing the provider as the exclusive marketing agency, used in comprehensive marketing relationships

4. Third-Party Contractors: Terms governing the use of subcontractors or third-party service providers

5. Crisis Management: Procedures for handling marketing-related crises or reputation management issues

6. International Marketing: Additional terms for cross-border marketing activities, if applicable

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, payment terms, and any variable cost structures

3. Schedule 3 - Brand Guidelines: Client's branding requirements and style guide

4. Schedule 4 - Approved Marketing Channels: List of authorized marketing channels and platforms

5. Schedule 5 - Key Personnel: List of key team members and their roles

6. Appendix A - Compliance Requirements: Specific regulatory and compliance requirements for marketing activities

7. Appendix B - Approval Process: Detailed workflow for content approval and campaign authorization

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions














































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Relevant Industries

Retail

E-commerce

Technology

Professional Services

Healthcare

Financial Services

Manufacturing

Hospitality

Consumer Goods

Entertainment

Education

Non-profit

Real Estate

Telecommunications

Relevant Teams

Marketing

Legal

Procurement

Finance

Compliance

Business Development

Communications

Brand Management

Digital Marketing

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Brand Manager

Marketing Manager

Legal Counsel

Procurement Manager

Business Development Manager

Marketing Consultant

Digital Marketing Manager

Communications Director

Contract Manager

Marketing Operations Manager

Compliance Officer

Finance Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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