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Marketing Collaboration Agreement for Indonesia

Marketing Collaboration Agreement Template for Indonesia

A comprehensive legal agreement governed by Indonesian law that establishes the terms and conditions for marketing collaboration between two or more parties. The document outlines the scope of marketing activities, responsibilities of each party, financial arrangements, intellectual property rights, and compliance requirements under Indonesian regulations, including the Civil Code (KUHPerdata) and relevant marketing and consumer protection laws. It provides a framework for joint marketing initiatives while protecting the interests of all parties involved and ensuring compliance with local advertising and media regulations.

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Marketing Collaboration Agreement

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What is a Marketing Collaboration Agreement?

The Marketing Collaboration Agreement is essential for businesses operating in Indonesia who wish to formalize their marketing partnerships and joint promotional activities. This document is particularly relevant in today's digital age where cross-company marketing initiatives are increasingly common. The agreement must comply with Indonesian legal requirements, including the Civil Code (KUHPerdata), Consumer Protection Law (Law No. 8 of 1999), and relevant advertising regulations. It typically covers key aspects such as scope of collaboration, revenue sharing, intellectual property rights, data protection, and marketing compliance requirements. The document is designed to protect both parties' interests while ensuring their marketing activities align with Indonesian regulatory framework and business practices.

What sections should be included in a Marketing Collaboration Agreement?

1. Parties: Identification of the parties entering into the agreement, including their legal names, registration numbers, and addresses

2. Background: Context of the agreement, including the parties' business activities and their intention to collaborate on marketing initiatives

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Detailed description of the marketing activities covered under the agreement

5. Rights and Obligations: Specific responsibilities and rights of each party in the marketing collaboration

6. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

7. Financial Terms: Payment terms, revenue sharing arrangements, and other financial considerations

8. Intellectual Property Rights: Ownership and usage rights of marketing materials, brands, and creative content

9. Confidentiality: Protection of confidential information shared during the collaboration

10. Representations and Warranties: Statements of fact and promises made by each party

11. Compliance with Laws: Obligation to comply with relevant laws, including advertising and consumer protection regulations

12. Dispute Resolution: Process for resolving disputes between parties

13. General Provisions: Standard legal provisions including notices, amendments, and governing law

What sections are optional to include in a Marketing Collaboration Agreement?

1. Data Protection: Specific provisions for handling personal data in marketing activities, required when the collaboration involves data collection or processing

2. Digital Marketing: Specific provisions for online marketing activities, required when the collaboration includes digital campaigns

3. Quality Control: Standards and processes for reviewing marketing materials, needed for collaborations with strict brand guidelines

4. Exclusivity: Provisions restricting collaboration with competitors, included when parties agree to exclusive arrangements

5. Performance Metrics: Specific KPIs and performance measurement criteria, needed when the collaboration is performance-based

6. Force Majeure: Provisions for handling unforeseen circumstances, particularly relevant in long-term collaborations

7. Insurance: Requirements for insurance coverage, needed when marketing activities involve significant risks

What schedules should be included in a Marketing Collaboration Agreement?

1. Schedule 1 - Scope of Services: Detailed description of specific marketing services and activities to be performed

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, commissions, and payment terms

3. Schedule 3 - Brand Guidelines: Specific requirements for brand usage and marketing material standards

4. Schedule 4 - Key Performance Indicators: Detailed metrics and targets for measuring marketing performance

5. Schedule 5 - Approved Marketing Channels: List of approved marketing channels and platforms for the collaboration

6. Appendix A - Contact Persons: List of key contact persons and their roles from both parties

7. Appendix B - Approval Process: Detailed workflow for obtaining approvals for marketing materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions
































Clauses


































Relevant Industries

Retail

E-commerce

Technology

Media and Entertainment

Consumer Goods

Fashion and Apparel

Food and Beverage

Healthcare

Financial Services

Telecommunications

Travel and Hospitality

Education

Professional Services

Relevant Teams

Marketing

Legal

Business Development

Commercial

Compliance

Digital

Brand Management

Corporate Communications

Partnership Management

Operations

Creative Services

Media Relations

Relevant Roles

Chief Marketing Officer

Marketing Director

Brand Manager

Digital Marketing Manager

Business Development Manager

Commercial Director

Legal Counsel

Contract Manager

Partnership Manager

Marketing Operations Manager

Compliance Officer

Media Relations Manager

Agency Account Director

Marketing Analytics Manager

Content Strategy Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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