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Co Branding Partnership Agreement for Indonesia

Co Branding Partnership Agreement Template for Indonesia

A comprehensive legal agreement governed by Indonesian law that establishes and regulates a strategic partnership between two or more brands for joint marketing, promotion, or product development initiatives. The document outlines the terms of brand usage, quality control measures, revenue sharing, and mutual obligations while ensuring compliance with Indonesian regulations, including the Civil Code (KUHPerdata), trademark laws, and consumer protection requirements. It includes specific provisions for approval processes, intellectual property protection, and territory restrictions within the Indonesian market context.

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Co Branding Partnership Agreement

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What is a Co Branding Partnership Agreement?

The Co-Branding Partnership Agreement is essential for businesses seeking to leverage each other's brand equity and market presence in Indonesia. This document is particularly relevant in today's interconnected market where strategic brand collaborations can create significant value and competitive advantage. It must comply with Indonesian legal requirements, including the Civil Code, Law No. 20 of 2016 on Marks and Geographical Indications, and relevant competition laws. The agreement typically covers brand usage rights, quality control standards, revenue sharing mechanisms, and approval processes. It's commonly used when companies want to launch co-branded products, services, or marketing campaigns in the Indonesian market, whether between domestic companies or involving international brands entering the Indonesian market. The document requires careful consideration of local business practices, cultural sensitivities, and regulatory compliance aspects unique to Indonesia.

What sections should be included in a Co Branding Partnership Agreement?

1. Parties: Identification of the contracting parties, including full legal names, registration numbers, and addresses

2. Background: Context of the partnership, brief description of each party's business, and general intent of the collaboration

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the co-branding relationship, including products/services covered

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Brand Usage Rights: Terms governing the use of each party's brands, logos, and other intellectual property

7. Approval Process: Procedures for reviewing and approving co-branded materials and campaigns

8. Quality Control: Standards and specifications for co-branded products/services

9. Financial Terms: Revenue sharing, costs allocation, payment terms, and financial obligations

10. Marketing and Promotion: Marketing responsibilities, channels, and commitments from each party

11. Intellectual Property Rights: Protection and ownership of existing and newly created IP

12. Confidentiality: Protection of confidential information exchanged during the partnership

13. Representations and Warranties: Each party's assertions about their rights and capabilities

14. Liability and Indemnification: Risk allocation and protection against third-party claims

15. General Provisions: Standard legal clauses including governing law, notices, and assignment

What sections are optional to include in a Co Branding Partnership Agreement?

1. Digital Marketing Provisions: Specific terms for digital marketing campaigns and social media usage

2. Event-Specific Terms: Additional provisions for specific events or promotional activities

3. Territory Restrictions: Geographical limitations and territory-specific requirements

4. Exclusivity Provisions: Terms regarding exclusive arrangements in specific markets or categories

5. Minimum Performance Requirements: Specific targets or minimum performance standards

6. Crisis Management: Procedures for handling PR issues or brand-related crises

7. Data Protection: Specific provisions for handling customer data and compliance with privacy laws

8. Supply Chain Requirements: Specific provisions for manufacturing and distribution of co-branded products

What schedules should be included in a Co Branding Partnership Agreement?

1. Brand Guidelines: Detailed specifications for brand usage, including logos, colors, and positioning

2. Product Specifications: Technical specifications for co-branded products

3. Marketing Plan: Detailed marketing strategy, timelines, and commitments

4. Financial Schedule: Detailed breakdown of financial arrangements and calculations

5. Approval Matrix: Detailed procedures and timelines for approvals of various materials

6. Key Performance Indicators: Specific metrics for measuring partnership success

7. Contact Details: List of key contacts and escalation procedures

8. Territory Map: Geographical areas covered by the agreement with specific restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Indonesia

Publisher

Ƶ

Cost

Free to use
Relevant legal definitions












































Clauses











































Relevant Industries

Retail

Consumer Goods

Fashion and Apparel

Food and Beverage

Technology

Entertainment

Automotive

Financial Services

Telecommunications

Sports and Recreation

Travel and Hospitality

Media and Entertainment

E-commerce

Healthcare

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial

Corporate Affairs

Intellectual Property

Product Development

Public Relations

Compliance

Finance

Relevant Roles

Chief Executive Officer

Chief Marketing Officer

Brand Manager

Marketing Director

Legal Counsel

Commercial Director

Business Development Manager

Partnership Manager

Intellectual Property Manager

Corporate Counsel

Head of Legal

Marketing Manager

Product Manager

Licensing Manager

Chief Commercial Officer

Head of Partnerships

Brand Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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