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The Co-Branding Partnership Agreement is essential for businesses seeking to leverage each other's brand equity and market presence in Indonesia. This document is particularly relevant in today's interconnected market where strategic brand collaborations can create significant value and competitive advantage. It must comply with Indonesian legal requirements, including the Civil Code, Law No. 20 of 2016 on Marks and Geographical Indications, and relevant competition laws. The agreement typically covers brand usage rights, quality control standards, revenue sharing mechanisms, and approval processes. It's commonly used when companies want to launch co-branded products, services, or marketing campaigns in the Indonesian market, whether between domestic companies or involving international brands entering the Indonesian market. The document requires careful consideration of local business practices, cultural sensitivities, and regulatory compliance aspects unique to Indonesia.

1. Parties: Identification of the contracting parties, including full legal names, registration numbers, and addresses

2. Background: Context of the partnership, brief description of each party's business, and general intent of the collaboration

3. Definitions: Detailed definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the co-branding relationship, including products/services covered

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Brand Usage Rights: Terms governing the use of each party's brands, logos, and other intellectual property

7. Approval Process: Procedures for reviewing and approving co-branded materials and campaigns

8. Quality Control: Standards and specifications for co-branded products/services

9. Financial Terms: Revenue sharing, costs allocation, payment terms, and financial obligations

10. Marketing and Promotion: Marketing responsibilities, channels, and commitments from each party

11. Intellectual Property Rights: Protection and ownership of existing and newly created IP

12. Confidentiality: Protection of confidential information exchanged during the partnership

13. Representations and Warranties: Each party's assertions about their rights and capabilities

14. Liability and Indemnification: Risk allocation and protection against third-party claims

15. General Provisions: Standard legal clauses including governing law, notices, and assignment