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An Influencer Agreement via Agency is a three-way contract where social media creators work with brands through a management agency in Indonesia. The agency acts as the middleman, handling negotiations, payments, and ensuring compliance with Indonesian content creation regulations and advertising laws.

These agreements protect all parties by clearly outlining content requirements, payment terms, and exclusivity rules. They're particularly important under Indonesian law, which requires proper disclosure of sponsored content and adherence to specific advertising standards. The agency typically takes responsibility for tax compliance and ensures influencers follow BPOM guidelines when promoting regulated products like cosmetics or food items.

Use an Influencer Agreement via Agency when running large-scale influencer campaigns or managing multiple content creators in Indonesia. This agreement becomes essential when coordinating complex promotional activities across different social media platforms, especially for regulated products like cosmetics, supplements, or financial services.

The agreement proves particularly valuable when your brand needs professional campaign management, compliance oversight, and structured content delivery. It helps navigate Indonesia's strict advertising regulations, handles tax obligations efficiently, and provides a clear framework for dispute resolution. Many brands turn to this arrangement when scaling up their influencer marketing or entering regulated industry segments.

• Full-Service Agency Agreement: Comprehensive contracts where agencies handle all aspects of influencer relationships, including content approval, payments, and compliance monitoring
• Project-Based Agency Agreement: Shorter-term arrangements focused on specific campaigns or product launches, with detailed deliverables and timeframes
• Multi-Platform Management Agreement: Specialized contracts for influencers active across multiple social media platforms, with platform-specific content requirements
• Exclusive Agency Representation: Agreements that grant agencies sole rights to manage an influencer's brand partnerships within specific industries or categories

• Brand Companies: Organizations seeking influencer marketing services, responsible for setting campaign goals and budgets while maintaining regulatory compliance
• Influencer Management Agencies: Professional firms that coordinate between brands and creators, handling contract negotiations, payment arrangements, and content oversight
• Social Media Influencers: Content creators who perform the promotional activities, following agency guidelines and Indonesian advertising regulations
• Legal Teams: In-house or external counsel who review and customize agreements to protect all parties and ensure compliance with Indonesian law
• Compliance Officers: Staff who monitor content delivery and ensure adherence to BPOM guidelines and advertising standards

• Campaign Details: Gather specific requirements about content type, posting frequency, platform usage, and campaign duration
• Agency Credentials: Verify the agency's legal status, track record, and compliance history with Indonesian advertising regulations
• Influencer Information: Collect creator profiles, audience demographics, past campaign metrics, and platform-specific engagement rates
• Payment Structure: Define fee arrangements, payment schedules, and tax implications under Indonesian law
• Content Guidelines: Document specific requirements for disclosures, hashtags, and BPOM compliance for regulated products
• Performance Metrics: Establish clear KPIs, reporting requirements, and content approval processes

• Party Identification: Complete legal names and addresses of the brand, agency, and influencer, with clear roles defined
• Scope of Services: Detailed description of content requirements, platforms, posting schedules, and exclusivity terms
• Payment Terms: Fee structure, payment schedule, tax obligations, and agency commission rates
• Content Rights: Clear ownership and licensing terms for created content, including usage rights and duration
• Compliance Requirements: Specific provisions for Indonesian advertising laws, BPOM regulations, and disclosure requirements
• Termination Clauses: Conditions for contract ending, notice periods, and post-termination obligations
• Dispute Resolution: Indonesian jurisdiction choice, mediation procedures, and applicable law provisions

An Influencer Agreement via Agency differs significantly from a standard Influencer Agreement in several key aspects, particularly in Indonesia's legal framework. While both govern content creation relationships, their structure and responsibilities vary considerably.

• Party Structure: Influencer Agreement via Agency involves three parties (brand, agency, and influencer), while a standard Influencer Agreement is typically between brand and influencer directly
• Payment Flow: Agency agreements include commission structures and intermediary payment handling, versus direct compensation in standard agreements
• Liability Distribution: Agencies take on significant compliance responsibility and content verification, reducing brand exposure compared to direct agreements
• Management Scope: Agency versions include additional provisions for campaign coordination, reporting structures, and multi-platform management
• Regulatory Compliance: Agency agreements typically offer more robust protection regarding Indonesian advertising laws and BPOM regulations through professional oversight