Social Influencer Contract

Social Influencer Contract Template for England and Wales

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Key Requirements PROMPT example:

"I need a Social Influencer Contract for engaging a gaming influencer with 500K+ followers to promote our new mobile app through monthly YouTube videos and Instagram posts, starting March 2025, with strict requirements about age-appropriate content and performance metrics."

Document background

A Social Influencer Contract is essential for managing the relationship between brands and social media personalities in the digital marketing landscape. This agreement, governed by English and Welsh law, provides a framework for content creation, posting schedules, compensation, and regulatory compliance. It's particularly important given the increasing scrutiny of influencer marketing by bodies such as the ASA and CMA in the UK. The contract ensures both parties understand their obligations regarding advertising disclosure, content ownership, and brand guidelines while protecting both parties' interests in the rapidly evolving social media environment.

Suggested Sections

1. Parties: Identification of the brand/company and the influencer, including full legal names and addresses

2. Background: Context of the agreement and brief description of the influencer's services and brand collaboration

3. Definitions: Key terms used throughout the agreement including 'Content', 'Services', 'Platform', 'Campaign', etc.

4. Services: Detailed description of influencer obligations, deliverables, content requirements, and posting schedule

5. Payment Terms: Compensation details, payment schedule, bonus structures, and related conditions

6. Content Requirements: Specifications for content creation, approval process, and brand guidelines compliance

7. Compliance Obligations: Advertising disclosure requirements, regulatory compliance, and platform-specific guidelines

8. Intellectual Property Rights: Ownership and licensing of content, usage rights, and restrictions

9. Term and Termination: Duration of the agreement and conditions for termination or renewal

Optional Sections

1. Exclusivity: Restrictions on working with competing brands during the agreement term

2. Performance Metrics: Specific KPIs, engagement rates, and measurement criteria for campaign success

3. Crisis Management: Procedures for handling controversial situations and reputation management

4. International Rights: Terms for content use in different territories and jurisdictions

Suggested Schedules

1. Content Brief: Detailed specifications for required content including format, style, and messaging

2. Payment Schedule: Detailed breakdown of payment amounts, dates, and any performance-based bonuses

3. Brand Guidelines: Specific requirements for brand representation, including dos and don'ts

4. Disclosure Requirements: Platform-specific requirements for advertising disclosure and compliance

5. Approved Products/Services: Comprehensive list of specific items to be promoted under the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ ��Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Technology
Food and Beverage
Entertainment
Travel

Relevant Teams

Marketing
Legal
Social Media
Brand Management
Finance

Relevant Roles

Marketing Manager
Social Media Director
Brand Manager
Legal Counsel
Compliance Officer

Industries

Consumer Protection from Unfair Trading Regulations 2008: Key legislation governing fair trading practices and consumer protection in advertising and marketing activities

Consumer Rights Act 2015: Fundamental legislation protecting consumer rights and establishing business obligations in the UK

CAP Code: UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, providing guidelines for advertising content and disclosure

ASA Guidelines: Advertising Standards Authority guidelines specifically governing advertising practices and standards in the UK

CMA Guidelines on Social Media Endorsements: Competition and Markets Authority specific guidance on social media advertising and endorsement disclosure requirements

UK GDPR: UK General Data Protection Regulation governing the processing and protection of personal data

Data Protection Act 2018: UK's implementation of data protection requirements, working alongside UK GDPR

Privacy and Electronic Communications Regulations: Specific regulations governing electronic communications and digital privacy

Copyright, Designs and Patents Act 1988: Primary legislation governing intellectual property rights including copyright protection

Trade Marks Act 1994: Legislation governing trademark protection and usage rights

Unfair Contract Terms Act 1977: Legislation regulating unfair terms in contracts and establishing limitations on exclusion clauses

Misrepresentation Act 1967: Law governing false or misleading statements made during contract formation

Competition Act 1998: Primary legislation governing competition law and anti-competitive practices

Enterprise Act 2002: Legislation providing framework for competition and consumer protection enforcement

Electronic Commerce Regulations 2002: Regulations governing electronic commerce and digital business activities

Platform-Specific Guidelines: Individual requirements and community guidelines set by social media platforms (Instagram, YouTube, TikTok, etc.)

Age-Restricted Content Guidelines: Regulations governing content marketing to minors and age-restricted products/services

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Social Influencer Contract Template for England and Wales

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