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A Website Privacy Notice is a legally required document for any organization operating a website that collects personal data from users in Denmark. This document is mandated by the General Data Protection Regulation (GDPR), the Danish Data Protection Act, and the Danish Cookie Order. It must be easily accessible on the website and written in clear, plain language. The notice needs to be comprehensive enough to cover all data processing activities while remaining understandable to the average user. It should be regularly reviewed and updated to reflect any changes in data processing activities, organizational practices, or legal requirements. The document serves multiple purposes: ensuring legal compliance, building trust with users, and providing transparency about data processing practices. It becomes particularly critical when the website collects sensitive data, uses cookies for tracking, or shares data with third parties.

1. Introduction: Overview of the privacy notice and its purpose

2. Data Controller Information: Identity and contact details of the data controller and, where applicable, the Data Protection Officer

3. Types of Personal Data We Collect: Comprehensive list of personal data categories collected through the website

4. How We Collect Your Personal Data: Description of data collection methods including direct collection and automatic collection

5. Legal Basis for Processing: Explanation of the legal grounds under GDPR for processing personal data

6. Purposes of Processing: Detailed description of how and why personal data is used

7. Data Sharing and Recipients: Information about third parties who receive or have access to personal data

8. Data Retention: Period for which personal data will be stored or criteria for determining that period

9. Data Subject Rights: Explanation of individual rights under GDPR and how to exercise them

10. Data Security: Measures taken to protect personal data

11. International Data Transfers: Information about any transfers outside the EU/EEA and safeguards in place

12. Cookies and Tracking Technologies: Information about website cookies and similar technologies as required by Danish Cookie Order

13. Changes to This Privacy Notice: Process for updating the privacy notice and notifying users of changes

14. Complaints: How to file complaints and contact details for Danish Data Protection Authority