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Value Added Reseller Agreement

Value Added Reseller Agreement Template for Denmark

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Key Requirements PROMPT example:

Value Added Reseller Agreement

I need a Value Added Reseller Agreement under Danish law for my enterprise software company, with strict quarterly performance targets, exclusive territory rights in Copenhagen, and specific requirements for technical certification of reseller staff by March 2025.

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Document background
The Value Added Reseller Agreement is essential for businesses looking to expand their distribution networks through specialized partners in Denmark. This agreement is particularly relevant when a supplier wishes to have their products or services distributed by a reseller who will add value through additional services, integration, customization, or specialized market knowledge. The document comprehensively covers commercial terms, compliance requirements, and operational procedures under Danish law, including specific provisions for GDPR, competition law, and intellectual property protection. It's commonly used in technology, manufacturing, and professional services sectors where the reseller's expertise and additional services significantly enhance the original product's value proposition to end users.
Suggested Sections

1. Parties: Identification of the supplier and reseller with full legal details

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Territory: Scope of reseller appointment and defined territorial limitations

5. Reseller Obligations: Core responsibilities of the reseller including sales targets and reporting

6. Supplier Obligations: Core responsibilities of the supplier including product supply and support

7. Ordering and Delivery: Process for placing orders and product delivery terms

8. Prices and Payment: Pricing structure, payment terms, and invoicing procedures

9. Intellectual Property Rights: Protection and licensing of supplier's IP and brand usage rights

10. Confidentiality: Protection of confidential information between parties

11. Data Protection: GDPR compliance and data handling requirements

12. Term and Termination: Duration of agreement and termination provisions

13. Post-Termination: Obligations and rights after agreement termination

14. Liability and Indemnification: Limitation of liability and indemnification obligations

15. General Provisions: Standard boilerplate clauses including governing law and dispute resolution

Optional Sections

1. Marketing and Promotion: Specific marketing obligations and restrictions, include when reseller has significant marketing responsibilities

2. Training Requirements: Required training programs for reseller staff, include for technical products

3. Service Level Agreement: Specific performance metrics and support levels, include for technical products or services

4. Insurance Requirements: Specific insurance coverage requirements, include for high-value products or regulated industries

5. Minimum Purchase Requirements: Minimum order quantities or values, include when supplier requires volume commitments

6. Non-Competition: Restrictions on competing products, include when exclusivity is important

7. End-User Terms: Mandatory terms for end-user agreements, include for software or licensed products

8. Compliance Requirements: Industry-specific compliance obligations, include for regulated industries

Suggested Schedules

1. Products and Services: Detailed list of products/services covered by the agreement

2. Price List: Detailed pricing structure including discounts and margin arrangements

3. Service Level Agreement Details: Detailed support and service level specifications

4. Technical Requirements: Technical specifications and requirements for product delivery

5. Territory Definition: Detailed description of geographical or market segment limitations

6. Trademark Usage Guidelines: Specific rules for using supplier's trademarks and branding

7. Reporting Templates: Standard formats for required business reporting

8. Commission Structure: Detailed breakdown of commission calculations if applicable

Authors

Alex Denne

Head of Growth (Open Source Law) @ Ƶ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions



































Clauses








































Relevant Industries

Information Technology

Software Development

Manufacturing

Electronics

Industrial Equipment

Telecommunications

Medical Devices

Automotive

Industrial Automation

Professional Services

Relevant Teams

Legal

Sales

Commercial

Business Development

Partner Management

Procurement

Compliance

Operations

Channel Marketing

Finance

Relevant Roles

Commercial Director

Head of Sales

Channel Manager

Business Development Manager

Legal Counsel

Contracts Manager

Sales Operations Manager

Partner Manager

Chief Revenue Officer

Procurement Manager

Distribution Manager

Channel Marketing Manager

Compliance Officer

Chief Commercial Officer

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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