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Sponsorship Contract

Sponsorship Contract Template for Switzerland

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Key Requirements PROMPT example:

Sponsorship Contract

"I need a Sponsorship Contract under Swiss law for a technology company sponsoring a professional football team, with exclusive category rights and prominent stadium branding, starting January 2025."

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Document background
The Sponsorship Contract serves as a crucial legal framework for establishing and managing sponsorship relationships under Swiss law. It is commonly used when a business or organization (sponsor) agrees to provide financial or in-kind support to another entity (sponsee) in exchange for promotional rights and brand exposure. The document addresses essential elements required by Swiss contract law, including detailed specifications of rights and obligations, financial arrangements, intellectual property usage, and compliance requirements. This contract type is particularly important in Switzerland's diverse commercial landscape, where sponsorship plays a significant role in sports, cultural events, and various other sectors. The agreement must comply with the Swiss Code of Obligations and related regulations while protecting both parties' interests through clear terms and conditions.
Suggested Sections

1. Parties: Identification and details of the sponsor and sponsee, including full legal names, addresses, and registration details

2. Background: Context of the sponsorship arrangement and brief description of both parties' business/activities

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Sponsorship: Detailed description of the sponsorship arrangement, including specific rights and benefits granted

5. Financial Terms: Sponsorship fees, payment schedule, and any performance-related bonuses

6. Term and Duration: Period of the sponsorship agreement, including start and end dates

7. Sponsor's Rights and Benefits: Detailed listing of all rights granted to the sponsor, including branding, advertising, and promotional rights

8. Sponsee's Obligations: All obligations of the sponsored party, including brand exposure, attendance at events, and promotional activities

9. Intellectual Property Rights: Provisions regarding the use of trademarks, logos, and other intellectual property

10. Approval and Quality Control: Process for approving promotional materials and maintaining quality standards

11. Exclusivity: Terms regarding category exclusivity and restrictions on competing sponsorships

12. Termination: Circumstances under which the agreement can be terminated and the consequences of termination

13. Governing Law and Jurisdiction: Specification of Swiss law as governing law and jurisdiction for dispute resolution

14. General Provisions: Standard contractual provisions including notices, amendments, and severability

Optional Sections

1. Force Majeure: Provisions for unforeseen circumstances preventing performance, particularly relevant for event-based sponsorships

2. Morality Clause: Provisions allowing termination in case of reputational damage, particularly relevant for individual sponsorships

3. Insurance Requirements: Specific insurance obligations, particularly relevant for high-risk or event-based sponsorships

4. Anti-Doping Provisions: Specific provisions for sports-related sponsorships regarding compliance with anti-doping regulations

5. Social Media Rights: Detailed provisions for digital and social media presence and obligations

6. Hospitality Benefits: Details of VIP access, tickets, or hospitality packages included in the sponsorship

7. Crisis Management: Procedures for handling public relations issues or crisis situations

8. Data Protection: Specific provisions regarding handling of personal data and compliance with Swiss data protection laws

9. Sustainability Requirements: Environmental and social responsibility obligations, increasingly relevant in modern sponsorship agreements

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, rights, and deliverables

2. Schedule 2 - Brand Guidelines: Specific requirements for use of sponsor's and sponsee's brands, logos, and other intellectual property

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any performance-related adjustments

4. Schedule 4 - Approval Process: Detailed procedures and timelines for approval of promotional materials and activities

5. Schedule 5 - Key Performance Indicators: Specific metrics and targets for measuring sponsorship effectiveness

6. Appendix A - Sponsor's Marks: Visual representations and specifications of sponsor's logos and trademarks

7. Appendix B - Sponsee's Marks: Visual representations and specifications of sponsee's logos and trademarks

8. Appendix C - Technical Requirements: Technical specifications for digital assets, signage, or other physical manifestations of the sponsorship

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





































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Relevant Industries

Sports and Recreation

Entertainment

Arts and Culture

Education

Media and Broadcasting

Technology

Financial Services

Consumer Goods

Automotive

Telecommunications

Healthcare

Non-Profit

Professional Services

Retail

Energy

Fashion and Luxury Goods

Relevant Teams

Legal

Marketing

Commercial

Business Development

Brand Management

Finance

Compliance

Corporate Communications

Events

Sponsorship

Partnership Management

Rights Management

Relevant Roles

Legal Counsel

Commercial Director

Marketing Manager

Brand Manager

Sponsorship Manager

Business Development Manager

Contract Manager

Chief Marketing Officer

Events Manager

Partnership Director

Rights Manager

Compliance Officer

Corporate Communications Manager

Sports Marketing Manager

Finance Director

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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